By Olivier Jorda, Global Media & Entertainment Director, Oracle Industry Solutions Group
Content has always been king in the media and entertainment (M&E) industry, but when it comes to today’s white-hot competitive landscape, it’s also a key differentiator. Unfortunately, aggregating content simply isn’t enough to win eyeballs and loyal subscribers.
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While the industry was already increasingly moving towards models of remote and distributed working in all aspects of the workflow, the events of 2020 have provided a dramatic accelerant to this trend. The requirements of Covid-mandated social distancing protocols have added to the already compelling economic arguments for remote work, and meant that media organisations are looking for solutions that can accommodate the data flows of the new IP-based broadcast ecosystem reliably and securely with the high performance criteria that broadcast video — especially live broadcast video — requires.
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World cups, league tournaments, Grand Slams and Super Bowl! It’s safe to say that the buzz around sports is never-ending. However, the prevailing situation is a challenging run for sports and fans, alike. There has been a steep slump in viewership over the last couple of months. ESPN’s viewership has dropped by 50%, while the NBA has seen a 14% decline in viewership contrasted to 2019.
The current pandemic has affected many sections of the sports media due to social distancing measures and government-imposed restrictions.
Nonetheless, sports fans across the world seem to be eagerly awaiting their next game. A study conducted by Forbes about sports fans showed that though there has been a lack of live games, fans are as hopeful as ever. For instance, the Green Bay Packers that compete in the NFL have a season-ticket waiting list with 137,000 people.
This brings up the inquiry - how can sporting leagues and broadcasters improvise to keep fans at the centre and what role can technology play when it comes to fan engagement?
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In this IABM TV interview with Ben Vandenberghe (CEO, Skyline Communications) we discuss the key themes in the e2e management space for the media & broadband industry, such as Orchestration, AI and Collaboration.
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Human Decision Making: When Do We Use Confidence Levels?
Confidence levels can be used anytime one is estimating or predicting something. Examples include: business, engineering, medicine, technology…or just day-to-day life.
As humans we use confidence levels regularly. Whether you decide to dodge an aisle at the grocery store because you thought you saw your chatty neighbor, or using evidence and intuition to convict a suspected criminal during jury duty, your mind is in a constant state of perceiving its surroundings. It makes decisions based on those perceptions via an inherent estimate of confidence.
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