Opinion – The Time for IP Has Come
Significant shifts in technology, regulation, and consumer behavior have driven change across the content delivery chain. To monetize content optimally across a variety of distribution channels – traditional cable, direct-to-home satellite, social media, direct-to-consumer websites, and over-the-top (OTT) platforms – content providers must be able to target consumers and advertisers across diverse geographies, devices, languages, and cultures. IP-based video transport and delivery makes it possible to reach all viewers on any platform with customized content.