This session features a panel who examine suppliers’ transition to as-a-service models. The expedited move to remote working caused by the pandemic has forced technology suppliers in the media industry to accelerate their transition from large and infrequent monetary inflows to smaller and more continuous cash streams. At the same time, the pandemic has also forced suppliers to prop up virtual and continuous engagement with their customers due to the absence of trade shows. What are the major implications of this for technology providers in the media industry? How do you plan, develop and price the new as-a-service offerings? How do you forecast revenue streams in a time of unprecedented change? We try to answer these questions with a panel of leaders at major technology suppliers in our industry who explore the challenges and benefits of as-a-service models, and how to make it work.

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Grass Valley needed an impactful communications campaign to maintain its usual headline-grabbing industry presence despite the cancellation of NAB Show – normally a critical event for it to engage with customers. The objective was to ensure Grass Valley maintained its leading share of voice in the media.

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In this panel, we hear how the Coronavirus has affected each of these businesses and what kind of permanent effect it will have on the industry. We hear what the new key requirements are going forward and how these companies are preparing for the post-Covid-19 era.

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