Adapting your marketing strategy for the future

Things will not return to ‘normal’ post-pandemic; in this session, insights from three experts will help you:
  • Recognize the trends and challenges
  • Understand changing customer personas and cultural analysis
  • Take a fresh look at your brand as an experience
  • Identify and capitalize on gaps and opportunities in the market

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Powering your business with connected communications

There has never been a more fragmented and competitive communications landscape than what we have today. Not only are there more products and services than ever before but there are considerably more routes to market. On top of that we are also seeing increasingly sophisticated and nuanced relationships between products/services and the customer they are aiming to engage with. Trying to cut through all of this with effective communications can be quite a challenge. Not an impossible one, but a challenge nonetheless.

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In Conversation with Grammatik Agency

We are joined by Glenn Matchett, Managing Director at Grammatik Agency to discuss effective communication to ensure brand success. We discuss how the media tech industry will do business in a post-pandemic world and how the pandemic will further affect PR and marketing. Glenn also talks to us about how important industry perception is and whether there is a particular strand of PR and marketing that works best or if a co-dependent message works better in the current climate.

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Glocom – CABSAT 2018

Zahid Mirza, Founder & president, discusses GloCom's technology integration in terms of IP Radio, the company's new Broadcast Canon Products & Lenses; Stein Erik from partner company Vimond explains integration into Cloud OTT & IP Transformation

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