In today’s OTT video streaming universe, the number of service contenders has risen dramatically with the latest entrants like Disney+ and NBC Universal’s Peacock service. With so much choice, competition for eyeballs is higher than ever. These days viewers of course expect access to content anytime and on any device, with limited patience for operators that do not meet such expectations. This makes it challenging for operators to effectively monetize their services while also protecting the content against piracy in various forms.

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We asked IABM Global Engaged Partner, Carlos Octavio Queiroz, Head of Architecture and Analytics at Globo in Brazil, to talk us through what’s top of his mind – and action list – for 2020 and beyond. How can IABM members support him as Globo transforms the way it operates in response to the move to direct-to-consumer (DTC)? Carlos’ insights and advice are well worth taking in…

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