Research reveals that there were around 2.4 billion Internet users in 2014. By June 2019, that number doubled to 4.4 billion. That’s an 83% increase in the Internet user base in a span of just five years. For the media and telecommunications sector, this raises an all-important question: How far can current underlying networks scale to accommodate the growing traffic on the Internet?
While the good news is that no one single network will need to support this burgeoning traffic, there remains some scepticism around existing networks and their ability to keep pace with the bandwidth demands of next-generation connected devices.
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Аdaptive broadcasting is gaining momentum quickly. Live TV is giving way to new services that not only adapt to the broadcasting bandwidth but also receive user feedback as well as generate and display targeted advertising. However, what spurred the broadcasting revolution was streaming, a technology that selects the best available quality. It is unnecessary to have a DVB-T2 antenna, a cable run to your household, or a satellite dish on your balcony to receive such broadcasts: all you need is your favorite gadget, such as a smartphone, a tablet, a laptop, or an in-car multimedia system. These broadcasts have a low buffering capacity for guaranteed delivery of the content and can even tolerate having the user temporarily exit the coverage area.
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LTN Global is a worldwide leader in integrated media technology solutions. We connect the world with transformative video experiences and empower content producers and distributors to create, acquire, transform, deliver, and monetize content at scale. Backed by the world’s fastest and most reliable IP multicast video network, our solutions bring customers greater efficiency, agility, and creativity in targeting and delivering more content to more viewers at all times. The LTN Ecosystem enables media businesses to unify the video chain and accelerate media workflow innovation, driving scalable revenues and enabling the ultimate audience experience. Contact us today to learn how you can harness the power of our global broadcast video solutions and win the future of video.
Q&A with Frank Jachetta, President, MultiDyne
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In recent years the demand from broadcasters – and sports rights holders in particular – to transition their live event operations to a remote production model has intensified. The ability to streamline costs yet deliver rich content to viewers hungry for live experiences is a strategic necessity in the fight for audience share. With the acceleration of cloud adoption as a delivery method, media companies gain more flexibility and reduce time to market for services, without impacting latency and quality.
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Esports, or Electronic Sports, is fast becoming a household name as the new star of the sports broadcasting and entertainment industry. Simply put, the term ‘eSports’ covers competitive gaming on a professional scale - with the Fortnite World Cup and the League of Legends World Championship series becoming some of the most anticipated events set to take place in 2020. In July of 2019, the Fortnite World Cup took place in a sold-out Arthur Ashe stadium with well over 2 million people watching live gameplay across the world. With news of the solo tournament winner Kyle Giersdorf taking home a cool $3M, eSports was catapulted even further into the mainstream - and became impossible to ignore.
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This year, live streaming is forecast to account for 82% of all internet traffic. Whether it’s Esports, a live video from your favourite Instagram influencer or a brand new product launch, live streaming is here to stay.
If you’re looking to start live streaming, you’ll want to strike the right balance between factors like price, functionality and compatibility. We’ll help to run you through some starting points when it comes to choosing live broadcasting software for the first time.
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Who would have thought that virtual concerts would become the norm in 2020?
As the world adjusts to steadily lifting quarantines and social distancing measures, we wanted to take a look back at some of the initiatives that musicians and general purveyors of sound took to bring us joy and keep us entertained during testing times. Recent events have forced many industries out of their comfort zones. We have been left constantly amazed at some of the examples of innovation, flexibility and resilience displayed by industries that had to adapt - or potentially face long-lasting economic consequences.
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The great hook from the 1971 song by Gill Scott-Heron never felt so apt when we think of it in context to the streaming revolution that we are witnessing today. A phenomenon which was spearheaded by Netflix and Hulu about a decade ago has now gone mainstream. On-demand content has broken linear viewing schedules and led traditional broadcasters to rethink their business model around this change.
With vast improvements in internet speeds and an increase in the number of video-supporting handheld devices, consumers have shifted their focus from traditional television broadcasters to over-the-top (OTT) media services that stream over the internet.
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Organizing the first and biggest global event during the COVID-19 lockdown, Global Citizen needed the One World: Together at Home broadcast to faultlessly reach networks and channels in the US, Canada, Latin America, Europe, Asia Pacific and other markets...
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