In the pre-streaming age, video delivery and consumption were simpler. Feeds consisted of fixed content transmitted from a single source to a broad audience via cable or broadcast networks, and there was little room for targeted segmentation. Fast forward to today, and audiences are scattered across multiple streaming platforms, channels, and devices. This has meant that media companies face the challenge of creating diverse experiences that capture their attention while also tailoring content to deepen engagement — all while maximizing profitability.
Net Insight – Maximizing efficiency and monetization in live sports
Live sports provide huge business growth opportunities that linear TV providers cannot ignore. This is reflected by the numbers, with the Premier League being the most-watched league globally, NFL games accounting for 96% of the most-watched 2023 US TV broadcasts and Super Bowl LVIII bringing in a record 123.7 million average viewers. The growth has extended to streaming as well, with the NFL’s first streaming-exclusive playoff breaking records with 23 million viewers.
Magine Pro – How end-to-end solutions drive operational efficiency and growth in the OTT industry
In today’s fast-paced market, efficiency and agility are crucial for OTT operators and vendors striving to keep pace with rapid innovation. To remain competitive, these companies must maintain seamless operations and stay strategically focused, ensuring they can adapt quickly to changing market dynamics. At Magine Pro, we champion an all-encompassing approach that not only simplifies the OTT ecosystem but also drives significant business value. As the CEO of Magine Pro, I’ve seen firsthand how a well-integrated, end-to-end platform can transform operations, streamline processes, and create new opportunities for growth.
Witbe – Greening the streaming: how real device testing can drive sustainability in the media industry
As millions of users consume streaming video content across various platforms daily, video app providers and mobile network operators face immense pressure to manage data usage and bandwidth efficiently. This challenge presents an opportunity to make the industry more sustainable. Leveraging data analytics captured through real device testing, streaming video service providers can not only optimize data transmission but also reduce energy consumption and promote sustainable user behavior. Vodafone, Telefonica, and Meta have already communicated interesting results in this field.
QD Broadcast Technology – Cloud and AI’s impact on Sports Broadcast
In recent years, with the rapid development of AI and cloud technology, my company and I have faced the impact of new technologies on the sports broadcasting industry, tried to apply cloud and AI to our business, and achieved good results. I will now share our practical experience in utilizing AI and cloud tech to enhance production efficiency and operational capabilities.
Caton – Beyond the Cloud: Intelligent IP Broadcasting
The content delivery landscape is undergoing a seismic shift. Audience demand for high-quality content explodes while traditional IP methods struggle to keep pace. They face limitations in scalability, flexibility, and reliance on the unpredictable nature of the public internet.
The good news is that a revolutionary approach is emerging, driven by the exciting convergence of cutting-edge technologies. This approach leverages distributed cloud architecture and the power of Artificial Intelligence to completely reshape content transmission. In this article, we will delve into this future of intelligent IP broadcasting and explore how it empowers broadcasters not only to overcome these challenges but also to deliver exceptional experiences for their audiences.
Akta – Revolutionizing video monetization: the power of automation in ad insertion
In the dynamic landscape of online streaming, the battle for eyeballs and advertising revenue is fiercer than ever. As viewers continue to shift towards digital platforms, content providers face the challenge of not just delivering engaging content but also monetizing it effectively. In this realm, automation is emerging as a game-changer, particularly in the realm of ad insertion.
MEDIA & BROADCAST TECHNOLOGY: ST ENGINEERING IDIRECT’S CONTRIBUTION AND VISION
The media and broadcast industry is undergoing a rapid transformation, driven by technological advancements that enable unprecedented efficiency and quality in content production and distribution. As a new member of IABM, ST Engineering iDirect is keen to contribute to this evolution, offering insights into how satellite technology can address the challenges faced in today’s media landscape.
More Screens – elevating multi-screen video delivery to new heights
More Screens is an established Research & Development company specializing in Multi-Screen Video Delivery solutions and services. With over 20 years of experience in the Video over IP business, our team is dedicated to setting new standards in partnering with our clients and providing them with innovative, integrated Multi-Screen Media solutions.
Our flagship product, the Multi-Screen Video Service Delivery Platform – Spectar+, is built on a robust technology platform that brings all operational tasks into a single centralized system. This integrated approach simplifies management, enhances reporting efficiency, and delivers more actionable results.
Blue Lucy – It’s time to hit refresh on the product roadmap
We’re always being asked about our roadmap for BLAM, when really what most people want to know is what features or integrations we’ve got planned. And if you think that’s the same thing, think again.