Qvest – Touchdown for American football in Europe: reaching more sports fans with FAST channel playout
The roar of American football is echoing across the European landscape, igniting the passions of fans far beyond stadium stands. With the kick-off of the new season in early summer this year, the European League of Football (ELF) embarked on a groundbreaking journey to expand its reach, both digitally and economically. In a strategic alliance, the ELF has partnered with Qvest, a leading technology provider, to leverage their innovative FAST Channel playout solution makalu. This partnership is redefining how the sport engages fans, propelling the league to new heights of success.
Playbook for innovation: expanding beyond the arena
In a world where digital realms dictate modern engagement, traditional broadcasting methods are no longer sufficient to captivate global sports aficionados. This realization prompted the ELF to pivot toward innovation, joining forces with the Qvest Stream team and deploying makalu. This all-in-one cloud playout automation ushers in seamless content delivery and amplified viewer engagement. Frank Mistol, Managing Director of Qvest Stream, draws a parallel between the teamwork integral to sports and software development: “Team spirit and experience are key pillars for success both in sports and software development. As a technology partner, Qvest offers the European League of Football a holistic solution, from technical implementation to distribution on various platforms”.
A thrilling shift: the ripple effect of FAST channel playout
The league has a fast-growing fanbase to reach. The adaptive nature of makalu empowers fans to relish games on their preferred digital devices, creating not just viewers but participants. This expansion of engagement unveils novel revenue streams, making it very attractive for sponsors and advertisers.
Unveiling the power of a cloud-based solution
makalu emerges as a technological champion, tailored to meet the demands of modern broadcasting while preserving an eye on the future. Its user-friendly interface positions it as the ELF’s ideal choice for delivering high-caliber FAST channel content effectively. The solution encompasses:
- Streamlined workflow: makalu optimizes the entire broadcasting workflow, from ingest to distribution, ensuring the ELF can focus on the heart of the game while Qvest handles the technical intricacies.
- Multi-platform delivery: The playout solution facilitates simultaneous distribution across various digital platforms, opening doors to a wider audience and heightened engagement.
- Dynamic graphics and branding: With makalu, the ELF can deliver additional on-screen elements, enhancing the overall viewing experience.
- Flexibility and scalability: The FAST channel solution accommodates the surge for digital content, ensuring seamless streaming even during peak times.
- Insights and revenue generation: By analyzing viewer data, makalu provides ELF with insights into fan behavior and preferences. Armed with these insights, the league can tailor content, ads, and partnerships for maximum revenue potential.
The partnership paints a vivid future for American Football in Europe, combining the Qvest expertise with ELF’s electrifying passion, all woven into the fabric of cutting-edge sports broadcasting. The stage is set, and the game has just begun.
