I think most people would agree that we have seen more change in the broadcast industry over the past couple of years than we have for a long time. The accelerated shift to the cloud, transition to more ad-funded services than ever before, coupled with an evolution in consumption trends, are all having an impact throughout the entire industry, changing the way content is produced, managed, and distributed.
This is also causing significant challenges and complexities specifically for playout for a number of reasons.
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Streaming might be our favorite pastime, but beneath the surface, it’s a colossal energy-guzzling process that’s taking a toll on our planet.
Today, the average consumer worldwide spends about 19 hours a week streaming video – but this can be much, much higher for some. And with a population of more than 742,200,000, Europeans could have streamed more than 735 billion hours – or 83 million years – of content in 2022 alone!
To put this into perspective, every hour of video streamed emits roughly 55g of CO2e. This would mean that Europeans streaming habits account to roughly 40.4 million metric tons of CO2e in just one year – the equivalent of driving 210 billion km, given the average gas-powered car emits 192g of CO2e per km.
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I think it is safe to start from the assumption that every media business is moving from a smokestack approach – a production line of bespoke, application specific devices – to a software-defined, cloud smart architecture. This will include large elements of intelligent automation, eliminating the mundane to let people concentrate on where they generate real business value.
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The roar of American football is echoing across the European landscape, igniting the passions of fans far beyond stadium stands. With the kick-off of the new season in early summer this year, the European League of Football (ELF) embarked on a groundbreaking journey to expand its reach, both digitally and economically. In a strategic alliance, the ELF has partnered with Qvest, a leading technology provider, to leverage their innovative FAST Channel playout solution makalu. This partnership is redefining how the sport engages fans, propelling the league to new heights of success.
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The landscape of sports streaming is evolving rapidly. Recent studies show that a staggering 71% of US sports enthusiasts now opt for live viewing, underscoring a significant opportunity for the media industry and rights holders alike. As viewers expand their preferences across platforms like OTT, digital channels, and FAST, the media industry must move forward to cloud-driven production and distribution processes to serve the burgeoning demand for real-time sports content.
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Adopting real-time streaming experiences such as live events, interactive video, cloud gaming, video communications, and virtual worlds is soaring. Meeting this demand with CPU-based codecs can often be expensive and inefficient, unnecessarily boosting CAPEX, OPEX, and carbon emissions generated by CPU-based encoding. In a breakthrough for the video processing sector, Tony speaks to us about how organizations can tap into GPU-based solutions that substantially trim down operating costs, capital expenditure, and energy usage.
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While the shift from ground to cloud playout is well under way, there are several roadblocks on the path to a fully cloud-based infrastructure that will leave the broadcast industry in a transitional phase for years to come. Here, we delve into those obstacles and propose a hybrid approach for this interim period that allows broadcasters to continue utilizing their existing on-premises equipment, while reaping the benefits of cloud technology.
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Metadata is essential to find the video you need, especially in the newsroom. Etere empowers broadcasters with features including automatic metadata tagging, Face Recognition, Speech-to-text and OCR in video images.
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Unless you are a hermit, you cannot fail to have noticed all the talk about AI at the moment. It is everywhere.
If you believe the hype, then we are all doomed. The machines are ready to take over, and there will be no need for any human to do any work ever again. We are all rather more cynical than that, and we know deep down that we can probably hang on to our jobs at least for a while.
For a long time now, we have known one fundamental thing about computers. They are good at dull, repetitive tasks, while people are good at creative tasks. And, despite the reports in the popular press, AI largely conforms to that rule.
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We believe there’s a once-in-a-generation opportunity for telco and pay TV providers to diversify their retail offer, by moving beyond quad-play to ‘omni-play’ and beyond super-aggregation of video content, to the aggregation of our increasingly smart lives.
By ‘aggregating more’ operators will be able to increase customer loyalty and raise ARPU, from services as diverse as multiplayer live gaming and home security, to smart domestic energy management.
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