The global fitness industry is booming. Growing an average 8.7% per year, the sector is expected to reach $106b in 2020. Major technical advancements in internet connectivity and streaming capabilities are enabling a whole new generation of fitness services that tap into consumers’ desires for personalisation, freedom and experience. Leading this new wave of health and lifestyle providers is Peloton – the $4 billion global fitness technology giant that is reinventing the industry by bringing the energy and benefits of studio-style workouts to the convenience and comfort of your home.

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