US Presidential Election: The strategic use of social media by news broadcasters
It was the most dramatic story of our time. Audiences around the world were glued to their screens during the vote, the count and the aftermath of 2020’s US Elections.
But how did broadcasters keep viewers informed about each twist and turn of this incredible spectacle?
In Wildmoka’s exclusive new analysis, you will find out how. Our research studies the social video strategies of nine major news broadcasters who posted thousands of videos and received over 1 billion views in just 3.5 days.