Asia used to be called the Far East by some Europeans, but that was largely referring to the northern part of APAC. APAC actually refers to about one third of the world’s land mass if we include all the Pacific countries, which are around eight hours ahead of Greenwich Mean Time (UK), and China, Singapore, South Korea and Japan (nine hours ahead) – and more for Australia and New Zealand. Of course, the differences are not only represented in the time zones, but much more importantly in those between peoples and cultures.
Take 1 – Dubbing Hell’s Kitchen for a FAST channel: an innovative approach to localization
The FAST (Free ad-supported television) channel landscape has been growing at pace in the USA. The whole FAST industry generated $2.1 billion in the US in 2021 and is set to double that total in 2023.
It’s easy to understand why. From an audience perspective, in the USA, FAST is easily accessible and free at the point of use. This offers an attractive alternative to cable subscriptions which heavily dominate this market. For content owners, FAST channels can reach new audiences and offer new monetization opportunities.
Iyuno – Business Resilience in Media Localization and Iyuno’s Services
In today’s rapidly evolving world, businesses face a variety of challenges that can impact their operations, from supply chain disruptions to economic uncertainty. For companies in the media localization industry, these challenges can be particularly acute, given the need to navigate a complex and rapidly changing landscape of technologies, standards, and content formats.
New Regions = New Revenue for Sports
Some sports are undoubtedly global leaders, with an audience to match. Then there are others, which enjoy immense popularity in certain markets but are less well known elsewhere. Ice Hockey, for instance, is a national obsession in Canada but is still relatively niche in the UK. Rugby has an estimated global following of 475 million people, but its popularity tends to be concentrated in specific regions. When it comes to building up a dedicated audience in new markets, there are several challenges that need to be overcome.
The OTT market is changing to put local content providers in the driving seat
Previously, specialist, regional and niche content providers had very few options when it came to monetizing their content. Try and deliver it themselves, and the results would often mean spiraling costs and limited functionality for their audience. Buddy up with a big player who’ll do the heavy lifting, but realize there is a limit to the rewards they would reap.
Brexit Update
Updates from Nigel Burtt, Environmental Regulation Consultant, IABM
NDI: Connecting the World through Video
Since it was first launched in 2015, NDI has enabled people to work creatively in the increasingly IP-based workflows that dominate the industry with ease. Designed from the outset as a royalty-free software standard, it provides a protocol for IP transmission and live production using standard Local Area Networks (LAN), enabling users to quickly put together networks of connected devices at high-quality broadcast standards.
Broadcast TV’s first major NFT endeavor powered by Eluvio
Marking broadcast television’s first major NFT (non-fungible token) endeavor, FOX Entertainment and Blockchain Creative Labs launched “The MaskVerse” NFT marketplace for TV’s #1 entertainment series in the US, hit singing competition THE MASKED SINGER, powered by Eluvio’s eco-friendly blockchain in October of last year.
Media Tech Intelligence Briefing: Outsourcing Globalization
This Briefing focuses on analyzing the challenges of media globalization as large streaming services continue their geographical expansion.
Dell Technologies – Push and Pull Marketing, Content Mapping, Measuring Results
In this IABM TV video, we catch up with Kami Periman, Senior Advisor, Solutions Marketing at Dell Technologies | Infrastructure Solutions Group for a detailed discussion around measuring ROI.