In this IABM TV video, we catch up with Kami Periman, Senior Advisor, Solutions Marketing at Dell Technologies | Infrastructure Solutions Group for a detailed discussion around measuring ROI.
Kami outlines how before a project commences they decide beforehand what will be measured and what elements would typically be included.
We hear how often they measure ROI for projects and what tools are available to measure this. Kami outlines the differences needed for content marketing as it becomes more important in the overall marketing mix and who they report their results to and in what way.
Finally, we look at “leads & eyeballs” vs “actual sales” and how to define these and what a successful marketing campaign looks like to Kami.
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