Localization is an accurate translation of content through the local cultural and contextual lens. In broadcasting terms, localization refers to creating compliant and culturally relevant versions of video assets for the international markets. A well-curated localized content is the one that makes an impact locally. Localization helps in expanding the customer base by adapting to a specific audience. The language used for creating a media asset might turn out insignificant if it’s not understood by the people who don’t speak your language. As businesses around the world are going to great lengths to ensure effective communications with their target audience, localization ensures that the content reads as if it were written by a native speaker. Thus, providing great growth opportunities for content providers in foreign markets.

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Cloud-based platforms have opened the door to new opportunities for content companies to automate their supply chain workflows. As component-based workflow formats, such as IMF, become more mainstream, innovative AI technologies are further augmenting the efficiencies that companies are experiencing with IMF in the cloud. This presentation will walk through how companies can make their media workflows as efficient as possible through AI-driven tools, the scalability of the cloud, and the flexibility of IMF.

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