As the media industry continues to navigate new consumer trends and monetise increasing volumes of content, there is a growing desire for platforms that provide complete asset management and operational efficiency. As organisations weigh up their options in moving towards a cloud-based future, MAM solutions need to evolve to meet the demand for more remote and hybrid workflows.
A combination of MAM, content processing tools, and supply chain systems, should work together to streamline complex media workflows. By embracing an integrated approach, entertainment providers can successfully manage content at scale.
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We talk to Tony Taylor, Executive Chairman at TMD about a number of topics around the company including:
- TMD’s MAM system Mediaflex and how it enables you to Acquire, Manage and Deliver content
- Global Customer Case studies including YLE, Wildbrain, Discovery US, National Film and Sound Archive of Australia, and DPS
- The benefits of workflow orchestration and how important it is for a business to be able to implement automated workflows
- TMD’s product Coeus, an intuitive cloud-based service for short and long term storage, management and protection of media content
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We are joined by Claudio Lisman, President & CEO at Primestream to discuss how the coronavirus pandemic has fundamentally changed drivers in the market and how this is influencing the way Primestream operate.
Claudio also tells us how these changes will effect them in the long-term and what developments, trends and technologies they are working on and what problems they will solve.
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DAM, MAM, PAM…maybe you’ve heard these terms pop up in everyday business jargon. But have you ever stopped to think about what they stand for?
Many times, they are used interchangeably, causing confusion among even those who use these platforms on a daily basis. Whether you’re a Marketing or Media Asset Manager, CTO, Video Producer, Documentalist, etc. it’s hard to keep up with constantly evolving media asset management platforms and technologies.
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The evolution from baseband to IP turned into a revolution in 2020, as the effects of the COVID-19 pandemic forced the streaming and broadcast industries to double down on remote production workflows and technologies. With studios shuttered, broadcast operations centers empty, and OBS trucks parked, video technology companies and producers have turned to IP-based production like never before, embracing its efficiency, flexibility, and ability to cost-effectively meet rapidly changing requirements.
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Storage Architecture for MAM and Archive
The growth of more sophisticated, lower cost and less complex asset managers especially platforms dealing with remote users, has driven confusion as to where and how proxy and raw content should be stored and maintained. We will offer good suggestions for dealing with these concerns.
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Balancing Clients
MAM, Edit, Transcode, Color, Audio, Archive, Ingest and Delivery.
It may seem like an easy task, but understanding how data loads are balanced can greatly improve performance and reliability. We will discuss real world example of these.
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Success with video doesn’t come from choosing a mystical single best-of-breed MAM, Edit Suite, Live Switcher, DAM – or any other system.
Instead, it comes with being able to easily orchestrate human, semi-automated and automated workflows among these systems, and others that will inevitably emerge.
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Primestream is a leading provider of asset management, automation software, and workflow orchestration solutions for media and production operations that are scalable and highly configurable across markets, platforms, and infrastructures to ensure long-term flexibility and value. Well established in media creation workflows, Primestream combines best-in-class technology with proven reliability to optimize media creativity for enterprise, digital media, sports, and broadcast operations worldwide. Primestream leverages deep expertise and insight into market trends and customer requirements to connect content creation, collaboration, asset management, production, and delivery together in an optimal workflow. The Primestream software suite has been field-proven by many of the world’s leading broadcasters and corporations, such as Vice Media Group, Microsoft Production Studios, Cisco TV, NFL Networks, NFL Films, StreamTeam, AT&T Sports, SunTV, Disney, New World Symphony, Verizon Media Group, Fortune Magazine, Time Inc., Business Insider, USC Annenberg School for Communication and Journalism, MTG Sweden, Goldman Sachs, and many more.
Limecraft is on a mission to become the largest backbone for professional video production. Limecraft Flow is an online platform used by producers and post facilities worldwide to store and exchange video, to interact and to manage the production workflow. Seamlessly integrated AI services are key to industrialise the production process, thereby significantly reducing the operational cost and the turn around time.
