In this paper, we demonstrate how VVC and EVC could be 8K-broadcast enablers in the upcoming years. Based on encoding constraints coming from DVB-T2/S2 and 5G-broadcast transmission scenarios, the relevance of both codecs is assessed based on encoding efficiency and complexity criterions. In addition, we highlight that early 8K-deployment is possible with these codecs since a reduced set of tools is capable of achieving minimal required efficiency.
Chinese dramas are already being filmed in vertical and YouTube has created its first vertical TV show. The line between mobile content and big screen content is getting blurry. The session will explore why portrait video is set to transform the user experience as well as discussing how to test portrait video today with your existing landscape catalog.