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IABM Webinar - Monetising Content ArchivesThe coronavirus pandemic showed us all how reliant we are on good quality, interesting content to drive advertising revenues and viewer numbers. Many broadcasters and content owners have stored material which can be re-used if the right programme can be found, and if it can be repurposed to meet the latest standards in terms of quality and compliance.In this session, content owners and broadcasters describe their opportunities and applications for benefiting from their archives, and workflow experts discuss how to overcome the barriers in finding and using the material.Archive Experts PanelNoelle Prat, CEO, Twelve – moderatorRazib Chatterjee, Manager Archive Licensing & Content Syndication, RTEDavid Seevers, CMO, Footage.netKathey Battrick, Senior Manager, Library and Media Management, Asharq News[bc_video video_id="6169888132001" account_id="4229317768001" player_id="SJfIl7nyz" embed="in-page" padding_top="56%" autoplay="" min_width="0px" max_width="640px" width="100%" height="100%"]Solutions Experts PanelDarren Whitehead, Director of Business Development, IABMPaola Hobson, Managing Director, InSync TechnologyMatt Eaton, Managing Director, GrayMetaJames Whitebread, Chief Digital Officer, Masstech Innovations[bc_video video_id="6169907622001" account_id="4229317768001" player_id="SJfIl7nyz" embed="in-page" padding_top="56%" autoplay="" min_width="0px" max_width="640px" width="100%" height="100%"]