ML and the Use of Smart Data to Attract, Acquire & Retain Subscribers in OTT

ML and the Use of Smart Data to Attract, Acquire & Retain Subscribers in OTT

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Tag: Multimedia

ML and the Use of Smart Data to Attract, Acquire & Retain Subscribers in OTT

The media OTT world is getting increasingly crowded. Disney’s video-on-demand streaming service launch in 2020 attracted 10 million subscribers in its first 24 hours in just the US, Canada and Netherlands. Subscription video-on-demand platforms such as Netflix, Hulu, and Amazon Prime Video have accumulated millions of monthly active users and provide access to a variety of movies, TV shows, and documentaries at the click of a button. There’s no doubt media consumption has increased substantially in digital formats, with the lockdown accelerating this trend.

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Automate your video monitoring from production to distribution

Media companies and broadcasters are experiencing decreased visibility & control in their supply chain. Increased focus on global distribution, proliferation of direct to consumer OTT services & viewer experiences and content that gets delivered over many different on-prem and cloud-based platforms, go along with a whole new set of challenges to ensure the best quality of experience (QoE) for your audience. In this session, Ken and Thomas share how Telestream and Skyline Communications have teamed up and built a solution that allows you to spin up new cloud-based OTT services with just a few clicks and to automate your video monitoring from production to distribution.

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Distributing Coimbra’s End of the Year Live Event to the Portuguese audience with a Custom Video Platform

Over the years, MOG has been developing and improving its SaaS Video Cloud services to offer the best digital media technology solutions, from Vizzi OTT-TV platform to MAM4PRO Digital Media Production. There’s now a huge need for companies and organizations to improve their online presence and engagement with their public. An OTT platform gives every brand or organization the chance to stay relevant in this new digital era and offers the power to reach their public everywhere. Vizzi OTT-TV platform is the perfect solution for media companies, broadcasters, content creators, and niche industries, such as houses of worship or education that wants to see their business grow. For Coimbra’s Town Hall “End of the Year: Special Edition at Home” MOG’s goal was to deliver an efficient and immersive digital experience to the Portuguese audience, on multiples devices, and on social media, simultaneously.

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Zenlayer enhances real-time interaction for audio and video service provider ZEGO

ZEGO assists global enterprises rapidly acquire stable and high-quality live streaming capabilities in more than 200 regions. To better serve their 500+ million users, ZEGO used Zenlayer to quickly deploy and connect 22 core and edge PoPs in Europe, America, and Southeast Asia.

By doing so, they established a stable, low-latency, dedicated network with access to the best local carriers and improved end-to-end real-time interactive audio and video experiences for users even under complex network environments. At the same time, Zenlayer helped ZEGO reduce operation and maintenance costs, increase operation efficiency, and expedite technology developments and upgrades, allowing ZEGO to further expand its global footprint.

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Red Bee Media: Strength under pressure

A new global OTT managed service launched on time under remote working restrictions validates the strength of Red Bee Media’s relationship with client TV5MONDE, the resilience of its team and the flexibility of the platform’s architecture.

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Creative Collaboration: ATEME TITAN Powers TVUp OTT Services

TVUp is a Spain-based company that has created TIVIFY OTT platform, a PayTV as a service with premium channels and content for both Spanish and international markets (B2B2C). TIVIFY runs via an Android TV set-top-box as the main device. The platform is distributed via two commercial models: Tivify (B2C) and Tivify PRO (B2B2C), enabling operators to give the best offer of linear and non-linear TV and to offer viewers the same advanced functionalities such as applications and games that big players in the market can provide. The TVUp platform offers clients access to its own TV platform and channel bouquet and a wide variety of content through the Play Store, including YouTube, Spotify, Disney +, HBO, Amazon Prime and DAZN. In setting up this service, TVUp required a partner with considerable OTT delivery expertise to ensure, above all, a premium viewing experience for its customers. As the leader in video delivery solutions for Broadcast, Cable TV, DTH, IPTV and OTT, ATEME’s expertise in delivering similar projects and best of breed technology in the form of its TITAN solution made it stand out to TVUp. “We have been closely following the evolution of ATEME and its encoding solutions for some time now. With a huge amount of experience and a strong local presence in Spain, ATEME was an obvious choice for us,” comments Francisco Sáez, CTO, TVUp.

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How to Win the QoE Battle in OTT Video

Once upon a time, content was all that mattered for a streaming service to be successful.

It’s still the main concern, of course. But with the proliferation of streaming services, it’s no longer enough. Great content at the right price lets you in the game; great quality of experience differentiates you.

But delivering a high quality of experience on an OTT platform can be a challenge. And the challenges are intensifying with the emergence of next-generation video formats – with 4K and HDR entering distribution streams and a potentially embracing surround viewing, virtual and other extended-reality formats, volumetric holographic content and, eventually, 8K.

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BaishanCloud Upgrades “Enterprise Secure Acceleration” Solution to Empower Digital Transformation

In 2020, all industries have undergone a sudden "stress test" due to the COVID-19 pandemic. While digital transformation is providing a way out for businesses and organizations, it is bringing the same amount of challenge. How to transform the business while reducing cost and improving efficiency? How to enhance security measures to protect core data assets? How to protect brands and the customer experience in times of uncertainty? Companies are on the lookout for more comprehensive and efficient digital solutions. BaishanCloud (Baishan), a global edge cloud service provider specializing in cross-border content delivery and edge security, has upgraded its "Enterprise Secure Acceleration" service to a one-stop solution that will help businesses and organizations to accelerate their digital transformation.

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How to assure quality of experience in today’s streaming landscape

In this presentation, Edgeware’s Johan Bolin demonstrates the role of automation regarding real-time video QoE monitoring and service assurance and the ways it can improve how teams operate and video services perform in the current streaming climate.

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In Conversation with Deltatre

In this IABM TV interview, Gilles Mas (President, Video Experiences, Deltatre) discusses some of the innovations in OTT/streaming that he is exited about, how Deltatre has adapted to the challenges presented by COVID, and how believes the industry will change over the next few years for both customers and end-users. Gilles also dives into other topics such as the ‘streaming wars’, 5G, AI and AR.

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