Primestream Infrastructure Drives Long-Term Remote Production Workflows for Cisco Global Television
A pioneering leader in information technology, Cisco Global Television is well-known for its technologies and product lines enabling collaboration and remote workflows. Two examples are the Webex video conferencing platform and the TelePresence SX80 product line, which works almost like a very low-latency “satellite in a box” for video collaboration. The company’s corporate video production arm, Cisco Television, produces about 1,500 broadcasts a year including around 250 external productions for audiences around the world. Cisco TV productions range from the Cisco Live tradeshow, Cisco Partner Summit, and Impact national sales meeting to product launches, webinars, and events such as those for the Cisco STEM program.
For several years, Cisco TV has relied on a comprehensive infrastructure of Primestream solutions to manage and automate all corporate media operations from capture and ingest through to delivery. Primestream’s Workflow Server manages ingest and automated master control playout, working in concert with the Primestream Xchange™ media asset management (MAM) platform.
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The need for effective corporate communication is growing as workplaces expand and become more dispersed. Corporate video production has become mainstream for today’s employee education, training, corporate communication, marketing, and advertising, helping to improve overall communications and reduce costs. As larger amounts of high-quality video content is produced, stored, and managed by modern enterprises, corporate media professionals are seeking many of the same high performance file storage solutions used by large film studios and media production companies to render, edit, and archive their video workflows.
Qumulo’s file data platform meets the needs for today’s corporate video content production and storage on-prem or in cloud environments; providing a modern infrastructure employing flash-first or all-NVMe platforms which can handle the toughest 4K or 8K workloads. The file system’s simple modular design enables limitless scalability to manage ever-growing capacities and retention requirements. Qumulo provides multiprotocol support for NFS and SMB to seamlessly integrate with existing enterprise networks and video editing applications. Qumulo enables organizations to build and enhance multi-site collaboration with unified data accessibility. With Qumulo, organizations can transition to hybrid cloud environments, or burst existing workflows to the cloud to accelerate productivity, when needed. In addition, Qumulo provides robust data protection, with the economics of archive storage, to protect valuable digital content.
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Qumulo’s hybrid file software and cloud data services provide a modern infrastructure for data-driven media and entertainment organizations, and meets the needs of today’s in-house and remote creative teams for post-production, animation and visual effects, games production, broadcast, and corporate video production.
Qumulo’s file system provides reliable, high-performance data access to speed creativity and collaboration, as well as robust management, storage and protection for petabyte levels of HD, 4K and 8K content across on-prem, and public cloud environments. Qumulo’s file system is designed to provide support and visibility for billions of files, with easy scalability to enable rapid growth and expansion.
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Industrial Brothers– a full-service animation studio that creates and produces its own children’s content– thrives on a collaborative model with its artists working together in close physical proximity. When the studio needed to implement remote working for its team members due to the pandemic, Qumulo stepped in to recreate the studio experience and deep collaboration with production in the cloud. Within days, Qumulo’s file data platform replicated Industrial Brothers’ creative workflows on the AWS cloud, enabling the artists to keep production timelines on track.
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There are times when you want to store data and performance is a non-issue. You need to keep the data (e.g., to meet regulatory requirements or “just in case”), but you don’t need to retrieve it on a regular basis or rapidly. And then, there are times when you need to store data and then locate it and retrieve it quickly. And, of course, you want to make absolutely certain that your data is securely preserved.
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Dell EMC’s storage portfolio supports end-to-end media workflows, from all-flash nodes for content creation and hybrid nodes for media asset management, to archive nodes for affordable long-term storage.
The company’s latest generation (GEN3) of ECS object storage, the EX3000, extends this portfolio with a highly scalable, flexible object storage solution, perfectly suited for active archives and global collaboration.
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By Megan Cater, Senior Manager of Digital Content at Signiant Increasingly over the past few years, IT managers in the M&E sector have had to juggle a far more complex storage landscape, mostly due to the massive surge in data witnessed in the industry. Trends — like the continued increase in frame and resolution rates, the rapid adoption of virtual/augmented reality, and the massive amounts of raw footage capture required for reality-based programming, sports events and feature films — are generating much larger files. And newer storage technologies have emerged to handle them. Not only do IT managers have to keep up with evolving storage technologies, they have to understand how each will interact with their entire software stack and if they will support both short and long-term business goals. The result often includes an array of tiered storage types that, for many companies, are distributed across multiple on-premises locations as well as across different cloud providers and regions. Often the larger the company (or for companies that have been through mergers and acquisitions) the more complex the situation. In those cases, IT managers can face storage and software incompatibilities along with different legacy, active and new storage solutions from...
