In the dynamic landscape of online streaming, the battle for eyeballs and advertising revenue is fiercer than ever. As viewers continue to shift towards digital platforms, content providers face the challenge of not just delivering engaging content but also monetizing it effectively. In this realm, automation is emerging as a game-changer, particularly in the realm of ad insertion.
MEDIA & BROADCAST TECHNOLOGY: ST ENGINEERING IDIRECT’S CONTRIBUTION AND VISION
The media and broadcast industry is undergoing a rapid transformation, driven by technological advancements that enable unprecedented efficiency and quality in content production and distribution. As a new member of IABM, ST Engineering iDirect is keen to contribute to this evolution, offering insights into how satellite technology can address the challenges faced in today’s media landscape.
More Screens – elevating multi-screen video delivery to new heights
More Screens is an established Research & Development company specializing in Multi-Screen Video Delivery solutions and services. With over 20 years of experience in the Video over IP business, our team is dedicated to setting new standards in partnering with our clients and providing them with innovative, integrated Multi-Screen Media solutions.
Our flagship product, the Multi-Screen Video Service Delivery Platform – Spectar+, is built on a robust technology platform that brings all operational tasks into a single centralized system. This integrated approach simplifies management, enhances reporting efficiency, and delivers more actionable results.
Blue Lucy – It’s time to hit refresh on the product roadmap
We’re always being asked about our roadmap for BLAM, when really what most people want to know is what features or integrations we’ve got planned. And if you think that’s the same thing, think again.
Accedo – Is AVOD really all the rage?
AVOD has garnered a lot of attention over the past few years, with some sources forecasting that its global market will reach over 71 billion USD by 2030; a significant increase compared to the 28 billion USD reported in 2023. Changes in user spending habits and a challenged microeconomic climate have certainly played a role in accelerating adoption but do ad-funded business models really deserve all the hype? Keen to understand the latest consumer trends and preferences, Accedo recently carried out a survey of 2,000 global consumers to assess the appetite for ad-funded versus subscription-based video streaming services, also examining what constitutes a good ad experience. The findings were somewhat surprising.
Zixi – Driving sustainability through total cost of ownership reductions
In the current environment of organizational cost-cutting amid the push for global corporate profitability, media organizations must continually pursue efficient and cost-effective solutions to manage their large-scale implementations. The undeniable economic benefits of delivering broadcast-quality video over the public internet are becoming mainstream; however, as consumers become increasingly careful about the environmental impacts of media organizations, these entities are now held accountable for their carbon footprint and are expected to align with sustainability initiatives.
Veset – Why cloud playout is fast becoming critical for live broadcasting
Cloud playout is nothing new – many broadcasters and service providers have already switched to the cloud for playout of content. A few media organizations were ahead of the game and switched playout to the cloud as long ago as 2016 (Discovery for one), and many others have since followed in their footsteps. Having said that, there’s still plenty of media companies and broadcasters who still operate playout from on-premises infrastructure. And there are also those that have chosen to go with a hybrid approach using cloud playout for some content delivery such as FAST while retaining traditional playout for content such as live news and sports broadcasting.
Tedial – Navigating the complexities and unpredictability of media operations
The landscape of the media industry has undergone a remarkable transformation, fueled by the rapid evolution of software technology and the proliferation of omnichannel streaming platforms. The swift advancements in digital cloud technology are placing considerable strain on applications and solutions vendors within the Media and Entertainment (M&E) market.
The unease is evident when communicating that media operations are inherently intricate and unpredictable. Anyone claiming simplicity or ease has likely not experienced the challenges present in the real-world scenario. This scenario is not novel; a similar shift occurred over a decade ago in more established IT markets, such as health, finance, and retail. During that time, vendors justified shortcomings and high budgets by emphasizing the inherent complexities of supply chains.
To expedite digital transformation in the M&E market, software technology vendors must embrace best practices and tools developed in more mature IT markets. This entails adopting no-code solutions that ensure interoperability, scalability, resilience, and security.
Synamedia – Why flexing your business agility muscles with SaaS matters
Headbands and sweatbands. Legwarmers and leotards. Step aerobics and jazzexercise. Fitness trends come and go but looking after customers’ needs and keeping an organization in good shape is always in vogue.
Times are tough for the media and entertainment industry. Alongside the ongoing debate about the death of linear and Pay-TV, there is growing unease about the underlying economics of streaming – especially for sports – with subscription income flatlining and high churn rates continuing as end-users evaluate whether they are getting value for money.
Keeping up with the industry’s relentless pace of change and staying competitive by scouting out ways to lower total cost of ownership while adding new monetization features to keep the balance sheet healthy have never been more critical.
Net Insight – Automation is shaping the future of media
The media industry is moving at super high speed. New business models, offerings, and business deals are changing the industry dynamics, leading players to rethink their strategies to remain competitive and grow. At the same time, consumer appetite for compelling and enriched content, including shoulder programming doesn’t seem to be subsiding.
Media companies are faced with a real opportunity and challenge — they need to be ready to manage a significant spike in live streams from acquisition right through to content delivery across platforms to tap into more audiences and revenue. This means more complex workflows and core media networks to acquire and deliver content to a plethora of destinations.