In this IABM TV interview, Ryan Steelberg (Co-founder & President, Veritone) discusses Veritone's recently published Uplift Study. The Veritone Uplift Study shares best practices that help generate maximum lift in broadcast advertising.
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This report looks at the best way to meet these challenges and help adtech vendors stand out from the crowd.
We talked to some of the most influential media, analyst and vendor players in the industry to understand the most significant communications challenges that adtech companies face today, including:
• Creating meaningful differentiators
• Presenting complex products in the simplest way
• Being seen as a recognised and trusted voice
• Addressing common misconceptions and getting key messages across
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The Monetize segment of the BaM Content Chain® is about managing business processes for content rights and royalties, scheduling linear and non-linear services, subscriptions, and selling and managing advertising. In short, how broadcast and media companies make money; Arvato Systems’ Portfolio Manager, Ben Davenport, sums this up perfectly: “Put very simply, media is monetized through advertising, subscription service or, decreasingly, public funding or subsidy.”
We asked six IABM members to explain the drivers of change in this vital segment of the BaM Content Chain® and talk through the opportunities and challenges they are facing today, and what the future holds.
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Blog from Prime Focus Technologies.
In a world where capturing consumers’ attention is getting harder, and customer acquisition is getting more expensive, video is one of the best ways for brands to communicate with their target audience. With the new year rolling in, now is a great time for brands to rethink their video strategy and take it to the next level in order to maximize conversion. Here are a few exciting video trends that we believe will be game-changers in 2020 and beyond...
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