ATP Media already has a B2B commercial archive site in the cloud that hosts the ATP Tour Masters 1000 and Nitto ATP Finals match content for commercial exploitation. There was however, a wider asset management challenge - the aim to migrate and preserve all other match and video content across the Tour and present a globally accessible Production Asset Management service.
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Live sport is one of the most watched content genres and in an era where on-demand and non-linear viewing is edging out linear, it continues to buck the trend. Fans at home want a live experience that is better than being at the stadium, with multiple camera angles and immersive sound. Clubs and sports leagues also want their content to reach as many fans around the globe as possible – online, on linear and on social media.
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In 2019, the Associated Press (AP) – the world’s largest international news agency – instigated a project to leverage AI technology to shorten its production process so that its customers could receive content more quickly, while significantly reducing manual input, freeing its own staff for more creative purposes. AP turned to Limecraft to enable the transformation, using Vidrovr for scene description, facial recognition and gesture detection alongside Trint for audio description, which together deliver a single, coherent and frame-accurate description of every individual shot.
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Media businesses have grown very complex in recent times. Where once it was a simple linear process of “get programme in, check it, play it out to air”, now it is considerably more challenging. There is much more content, going to many more outlets, each with their own set of commercial and technical rules.
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Consumers do not care how content gets delivered to them. They want to watch what they want, where they want. But they do expect a certain level of quality and performance and will quickly move on to the next provider if this is not delivered.
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For decades television stations, news channels and streaming services have had no choice but to rely on limited technologies to deliver the graphics that support the weather story. Finally, there’s a solution that removes the complex technical and logistical difficulties and eases workflow; future-proofing the weather forecasting industry against rapidly changing technology and unexpected global events.
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Over the past year, we’ve seen video communication on an unprecedented scale, from remote work to virtual conferences and live-streamed events like webinars and town hall meetings, theatre and music.
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No, this isn’t a paean to Canned Heat’s “Let’s Work Together”, but it could be the unofficial theme song for an industry that is going through a major period of transition.
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Was it Roy Thompson of Scottish Television who saw the dawning of commercial television in the UK as “a license to print money” - or was it Lew Grade at ATV ? It’s been contested, but it doesn’t really matter, because they and the lucky winners of the other, early tv licenses, were all right – back then.
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In the fast-paced world of live video production, broadcasters and OTT providers are always looking for ways to accelerate their workflows while controlling costs. SaaS-based solutions are just what the doctor ordered.
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