In this IABM TV interview, we caught up with Nick Kaimakami, EVP and Head – EMEA and USA East at Prime Focus Technologies to hear more about their new hybrid cloud media center in Leeds and why they chose to locate it in Leeds.
Nick also outlines and elaborates their Content Supply Chain offerings.
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Content production is one of the most labor intensive exercises in the media and entertainment (M&E) industry. As a result, it takes up a lion’s share of the budget too. And that is not just because of the number of people involved but inefficiencies run across production planning, time and resource management, use of technology and content logistics (storage, transfer, review). Since the outcome is what we call the IP that is monetizable, security also becomes paramount as the threat of piracy never subsides.
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If 2020 was a banner year for any business, that would undoubtedly be OTT. The global lockdown induced an unprecedented surge in OTT viewership resulting in a meteoric growth of subscribers, revenue, and investments into content creation/acquisition. While the heightened interest has been primarily COVID-led, it’s improbable the patronage will subside once the pandemic ends. Audience habits around content consumption have changed forever.
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As we are hurdling into a new data-driven world, it is important to understand how this has an impact on your business. #Agility is one of the keys to success.
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In the days, not so long ago, when terrestrial television was pretty much the only game in town, technology limited us to just a handful of channels. That was eased by the first cable systems which could deliver a few more, but in many territories, cable was available to only a small part of the population so there was no commercial market for more channels.
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There have been a lot of changes to production workflows since 2020. Creative teams had to adjust to working from home, and in many cases this was done by spinning up (sometimes hastily) remote desktop utilities or a VPN server with little time for due diligence on how it would affect the team’s workflow.
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De Tune, a global industry-leading media and entertainment company, chose Tata Communications’ media network and cloud services to drive its global production operations.
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The world’s greatest dog show, Crufts, and the organisation behind it, The Kennel Club, has expanded social and digital output over recent years. Keen to shine a light on lesser known parts of its organisation and show, 2020’s focus was on the Young Kennel Club. Sunset+Vine was chosen to live stream the entire programme of the Young Kennel Club Ring across all four days of Crufts 2020, collaborating with us to do so.
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HD+ operates a satellite DTH platform in Germany to deliver HD/UHD content to 2M+ paying subscribers. Intertrust offers a cloud-based broadcast security solution, ExpressPlay XCA (based on Marlin DRM), which protects content that is broadcast directly to smart TVs (D2TV) without requiring set-top boxes/CAMs.
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As video continues to dominate our use of the internet, the technologies supporting it must continue to innovate and expand to help media companies get an Edge in the global content delivery space.
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