If necessity is the mother of invention, one could say that progress is the child of disruption. The dramatic interruption of the 2020 pandemic is perhaps the final straw in an evolving and already disrupted Pay TV market, forcing broadcasters, content owners and traditional Pay TV operators to truly evaluate their existing technologies and business strategies. Start-ups and traditional players, alike, are, now more than ever, looking to leverage and benefit from the efficiencies of the cloud, using pay-as-you-go resources to scale up as needed or launch new focused services such as sporting events, festivals, concerts, or specialized genre specific services.

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