Over the past few years, customer habits and expectations have changed rapidly, and operators and service providers must now deliver the highest quality content across multiple devices. To achieve customer satisfaction, video service operators and providers must collect huge amounts of user data in real-time.
The new content demands that emerged during the pandemic have underlined the validity of the US-based entertainment company’s powerful new media supply chain, which was designed by AMC Networks in partnership with leading consultancy Three Media and implemented with a number of best of breed vendors.
In a recent report “The Evolution of Production Workflows”*, MovieLabs asks “Would it be nice if software-defined workflows could be assembled as interconnecting children’s blocks, where integration is as simple as connecting the pieces in the desired configuration?” To make workflows in the Media & Entertainment (M&E) market more flexible, it proposes defining a minimum set of standards and practices for workflow interactions, thus promoting interoperability and minimising the work required to quickly create a custom workflow. In this way, “the creatives decide what must be done and which workflow components are interconnected to them”.
In the last 36 months, the way in which machine learning technologies have advanced is incredible. As the world moves to more automated ways of working, I’m going to dive into how media supply chains are shaped, driven and limited by data.
One of the constant challenges of OTT services is how to attract and acquire new subscribers while holding on to existing subscribers. Thanks to improvements in technology, user behavior can now be better forecasted and anticipated with help of predictive analytics, using advancements in ML and AI.
The amount of video content being distributed is only going in one direction – and that is up. Over half the global IP video traffic (56.8%) will be HD and around a quarter (22.3%) will be Ultra HD by 2022 according to Cisco.
Media content delivery is changing. During the COVID-19 pandemic, OTT video consumption soared to new heights, and that trend will continue into the future.
Broadcasters and media companies engaged in live international content distribution are familiar with the need for standards conversion. Multiple broadcast frame rates and formats are in use throughout the world; and with an ever-growing number of standards to support in mobile and streaming services, high quality, live, standards conversion is an essential part of many businesses.
The Merriam Webster dictionary defines metadata as “data that provides information about other data”. Some call it “bits about bits”.