This presentation from IABM’s Annual AGM identifies the main digital transformation trends in M&E as well as the impact of COVID-19 on them.
In this week’s episode, we speak to Darren Long – Group Operations Transformation Director at Sky. Darren holds over 30 years of experience managing cultural, technical and operational change at one of the most recognised broadcast media brands on the planet. We discuss the evolving concept of the content factory, how broadcast supply chains are evolving and what Darren envisions for the future of the broadcasting industry.
In this week’s episode, we’re joined by Daniel De Beer of Solution Centre, based in Zimbabwe. Zimbabwe is currently embracing an exciting new chapter in broadcasting, with rapid growth and expansion of new channels. Daniel talks us through how Solution Centre has prospered in the region since 1997, how he personally got involved in our industry and what he envisions for the future of broadcasting.
Marketing teams have transformed at pace over the last 12 months and adapted their strategies to ensure success in this new digital world.
While it is generally acknowledged that the broadcast industry roadmap leads to a fully IP-based infrastructure, there is still plenty of uncertainty regarding the exact route that will be taken to get there. Currently the industry can be characterised as being in an extended implementation phase which concurrently overlaps with the R&D efforts necessary to make IP workflows optimised throughout an organisation.
This narrative begins in 2006. One of the more forward-thinking European broadcasters began the search for a system to take their single national feed, that was funded through traditional ad break advertising, and produce just over 30 variants of this channel. Every channel (regional feed) would now include some regional advertising content, replacing the national advertising breaks at specific times of the day. Starfish Technologies was awarded the contract to design and supply this system. It was implemented using SDI based technology located at each of the regional distribution hubs, the majority of which were unmanned. This system worked well and generated a significant additional revenue stream, so the broadcaster requested an ‘upgrade’ to this system that would also enable local news bulletins and late changing schedules to be inserted into every regional feed. These requirements were best implemented by moving to a centralised architecture and building a complete regional channel system located at its main transmission centre. The first centralised Starfish Technologies system went live in 2009 and again proved reliable, commercially rewarding and with the significant benefit of providing viewers with locally relevant news content.
This report delves into one of the major long-term drivers of change in the media industry, identified by IABM in its Special Report published in September 2020: viewing technology only as an enabler. The research puts the spotlight on this specific structural driver of industry change, analyzing the ultimate business, technical and creative values that technology is enabling as well as one of the rising operating models behind them: the cloud model. Our main objective is decoding these topics to shed more light on the economics underpinning media factories.
This is a collection of presentations that the IABM Insight & Analysis team delivered at at BaM LIVE!™ June 2021.
The presentation cover the topics listed below.
- Americas Regional Trends
- Digital Transformation in Media: The Stats
- Decentralized Production Models: Effects on Media Tech Investment
- Media Convergence: Current & Futuristic Perspectives
farmerswife is a web and mobile Scheduling & Facility Management Software designed to control and manage the full life cycle of projects and resources in the application with a sophisticated set of tools providing an front-to-end solution for the media industry.
The acceleration in media technology transitions such as the move to remote production models and the migration to cloud operating platforms is putting functions such as infrastructure and storage in the spotlight. IABM research shows for example that the accelerated move to remote production is prompting an increasing focus on connectivity resources. Moreover, the need for content to be accessible from multiple locations is driving investment in cloud storage, as we shall see later in this Briefing. While these digital transitions have been accelerated, other physical investments have been dramatically reduced.