Sourcing – In or Out? It is a long cyclic debate within any business – whether it’s better to build or buy. Such discussions revolve around business investments, where any spending must be weighted alongside the value of IPR ownership.
With the global economic headwinds pressuring all industries, media companies are strategizing about expanding their content’s reach, tapping new audiences, and driving more revenue streams.
Delivering super high-quality live video content swiftly, reliably, and on a large scale is non-negotiable. As media companies pivot to reach audiences across markets, they need the right network backbone to remain agile. However, many media organizations still rely on generic transport workflows for their premium content, missing out on the advantages of new, software-defined transport networks explicitly tailored for media.
Innovation in software-defined transport networks that are media-centric in nature renders these networks ready to meet the stringent quality, synchronization, and reliability requirements of the media industry. When it comes to valuable live content, media companies can’t compromise for anything less.
The rise of the mega streamer has brought the broadcast media industry into a period of volatility, uncertainty, complexity, and ambiguity. The acronym VUCA first described the complex and challenging geopolitical situation in 1987 following the Cold War, and now aptly defines the current media landscape. It’s an environment characterized by volatility in that challenges are unexpected and sometimes incomprehensible; by uncertainty in that change may happen, or not; by complexity in that it is influenced by numerous variables; and by ambiguity in that causal relationships can be difficult or impossible to define.
The media industry has undergone a tectonic shift in its operations, driven by the rapid evolution of digital technology and an increasing slew of viewing platforms. To address the evolving need to serve more audiences across more devices, media companies have increasingly relied on custom scripts to shoehorn highly complex packaging and distribution requirements into platforms that weren’t originally designed for such purposes.
There is a smarter, more efficient approach to ensuring your media operations pivot quickly with your audiences’ demands: no-code/low code media supply chain platforms. These offer a compelling alternative to traditional custom scripting, delivering improved productivity, agility, and scalability in content management and distribution.
Josh Arensberg was elected Chair of the IABM Members’ Board in July this year. We asked him to share his vision for where he sees IABM – and our industry – heading.
Intigral, the media arm of STC Group and leading provider of digital entertainment and sports solutions in the Middle East and North Africa region, has selected the VisualOn Optimizer to optimize CDN bandwidth and storage cost while maintaining and improving the end-user video quality for VoD network.
The world of video content moves quickly. It’s in ceaseless motion, and this goes hand in hand with technological advancement. In this scenario, it becomes paramount for operators and distributors in the streaming space to create seamlessly functioning architectures. It’s all about tech stacks that must normalize workflows and bring together data from multiple existing services. Of course, this is far easier said than done as content owners wish to enhance their offering with a feed of growing requirements which platform operators have for their own streaming services. Progress is perpetual, think of ratings for movies and series, specific categories for niche programming, or even broadcast identifiers.
Build vs. buy might not be the oldest dilemma in the streaming technology book, but it’s close. And when it comes to complex live streaming, the horns of that dilemma are particularly pointed.
The streaming technology market is typified by off-the-shelf, line-of-business applications that do a few things very well, but are extremely difficult or impossible to extend if they don’t do exactly what you want. That lack of customization can be a dealbreaker.
On the other hand, for a broadcaster (or large enterprise, or betting company, or …) to build its own streaming platform from scratch requires a daunting investment of time and resources—resources that would be much better spent on their core business proposition.
So let’s dig a little deeper into both buying and building, as well as look at a middle path that offers media companies the best of both worlds.
Many years ago, digitization offered a panacea; a mechanism to rid the world of analogue and proprietary digital video tape formats and make content more easily accessible and exploitable. Using supposedly non-proprietary encoding schemes, the content became independent of the physical media, so future migrations would be easy. Robotic data libraries and control software automated many processes, removing the need for many staff. Carefully annotated and indexed content using new DAM systems would make assets inherently exploitable, watermarking would offer protection, and early speech-to-text processing would make for the richest set of metadata.
The unbelievable pace with which our industry is changing requires media companies to think ahead and develop robust strategies that help them stay ahead of the curve. As audiences consume content in new and ever-changing ways, there are now many tough challenges and exciting opportunities that all media companies need to be ready for. We are seeing more and more organizations evolving their workforce and workflows to survive and thrive.
Future-proofing a video distribution strategy does not have to be complicated. Here are four simple steps to consider in today’s constantly shifting business environment.