Two years ago, the onset of the pandemic forced businesses of every stripe to adapt very quickly to hybrid working practices, and employees who had previously been office-based were suddenly doing some or all of their work from home. Naturally, for the majority of media companies, the primary focus was on maintaining continuity of business against the backdrop of an unprecedented and rapidly shifting public health emergency.
UK’s Live + Wild 5G project takes technologies to the limit
The 18-month Live + Wild project recently completed its fifth and final 5G transportable mobile network test at yet another extreme UK location.
New Ad Technologies Heighten the Appeal of CTV-led Programming
The introduction of new ad formats on connected TV-led FAST platforms promise an ROI boost for content owners & advertisers, and a seamless viewing experience to consumers
Media Tech Intelligence Briefing: Scarcity & Resilience
The origin of scarcity was the impact of the pandemic, which drove increasing demand for some resources (components, talent, energy, etc.) while disrupting their supply. This scarcity has been recently exacerbated by the conflict in Ukraine, which has further strained global supply chains and pushed up inflation. This is a risk to all businesses, including media tech suppliers.
MediaTech Radar: NAB Show 2022 Trends
MediaTech Radar is a bi-weekly newsletter put together by IABM’s Head of Knowledge Lorenzo Zanni. It focuses on a spotlight topic in MediaTech and reflects on a series of past, present, and future business developments in the industry. In this edition, our spotlight topic is NAB Show 2022 Trends.