The media OTT world is getting increasingly crowded. Disney’s video-on-demand streaming service launch in 2020 attracted 10 million subscribers in its first 24 hours in just the US, Canada and Netherlands. Subscription video-on-demand platforms such as Netflix, Hulu, and Amazon Prime Video have accumulated millions of monthly active users and provide access to a variety of movies, TV shows, and documentaries at the click of a button.
There’s no doubt media consumption has increased substantially in digital formats, with the lockdown accelerating this trend.
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Over the years, MOG has been developing and improving its
SaaS Video Cloud services to offer the best digital media technology solutions, from Vizzi OTT-TV platform to MAM4PRO Digital Media Production.
There’s now a huge need for companies and organizations to improve their online presence and engagement with their public.
An OTT platform gives every brand or organization the chance to stay relevant in this new digital era and offers the power to reach their public everywhere.
Vizzi OTT-TV platform is the perfect solution for media companies, broadcasters, content creators, and niche industries, such as houses of worship or education that wants to see their business grow.
For
Coimbra’s Town Hall “End of the Year: Special Edition at Home” MOG’s goal was to deliver an efficient and immersive digital experience to the Portuguese audience, on multiples devices, and on social media, simultaneously.
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We invest so much time and energy in our work that we always seem to leave a little piece of ourselves in every project. Telstra’s recent point of presence (PoP) expansion into India also required tremendous dedication and time commitment from our team, but this one started with a little of me already in it.
Born and raised in India, I have a special personal connection with the country. After university in the United States, I returned to India to start my filmmaking and media technology career and then worked in India for almost 10 years before moving to international roles. Knowing first-hand how strong the appetite for media and entertainment content is in India, our recent Telstra investment in connectivity there made sense for so many business reasons.
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TVUp is a Spain-based company that has created TIVIFY OTT platform, a PayTV as a service with premium channels and content for both Spanish and international markets (B2B2C). TIVIFY runs via an Android TV set-top-box as the main device. The platform is distributed via two commercial models: Tivify (B2C) and Tivify PRO (B2B2C), enabling operators to give the best offer of linear and non-linear TV and to offer viewers the same advanced functionalities such as applications and games that big players in the market can provide.
The TVUp platform offers clients access to its own TV platform and channel bouquet and a wide variety of content through the Play Store, including YouTube, Spotify, Disney +, HBO, Amazon Prime and DAZN.
In setting up this service, TVUp required a partner with considerable OTT delivery expertise to ensure, above all, a premium viewing experience for its customers. As the leader in video delivery solutions for Broadcast, Cable TV, DTH, IPTV and OTT, ATEME’s expertise in delivering similar projects and best of breed technology in the form of its TITAN solution made it stand out to TVUp. “We have been closely following the evolution of ATEME and its encoding solutions for some time now. With a huge amount of experience and a strong local presence in Spain, ATEME was an obvious choice for us,” comments Francisco Sáez, CTO, TVUp.
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Once upon a time, content was all that mattered for a streaming service to be successful.
It’s still the main concern, of course. But with the proliferation of streaming services, it’s no longer enough. Great content at the right price lets you in the game; great quality of experience differentiates you.
But delivering a high quality of experience on an OTT platform can be a challenge. And the challenges are intensifying with the emergence of next-generation video formats – with 4K and HDR entering distribution streams and a potentially embracing surround viewing, virtual and other extended-reality formats, volumetric holographic content and, eventually, 8K.
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The past decade has seen an influx of digital-native media companies which have thrived completely online. These are companies that have scaled up without the legacy infrastructure that their traditional counterparts have long relied on (and now have to wean themselves off).
The proliferation of digital-native media companies can be largely attributed to shifting demographics and consumption patterns. Today, millennials often dictate the trends and technologies of the time as they form a large part of the consumer base. As a generation, they gravitate towards digital platforms to access information on the go.
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The great hook from the 1971 song by Gill Scott-Heron never felt so apt when we think of it in context to the streaming revolution that we are witnessing today. A phenomenon which was spearheaded by Netflix and Hulu about a decade ago has now gone mainstream. On-demand content has broken linear viewing schedules and led traditional broadcasters to rethink their business model around this change.
With vast improvements in internet speeds and an increase in the number of video-supporting handheld devices, consumers have shifted their focus from traditional television broadcasters to over-the-top (OTT) media services that stream over the internet.
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