ITV is the second largest broadcaster in the UK. With an exponential rise in the demand for quality subtitling, they turned to Limecraft’s AI-driven solution to streamline its subtitling processes to increase operational efficiency.
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OOONA was founded because we needed a platform to manage internal subtitling work at a localization company in Tel Aviv – Trans Titles.
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At the end of 2021, and for the foreseeable future, both national and international TV broadcasters face the challenges of how to find the balance between fast-changing external market forces, the business model chosen, and the technologies implemented to gain market success.
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In this IABM TV interview, Ken Rubin (Senior VP of Sales, Actus Digital) and Keith DesRosiers (VP of Solutions Engineering, Actus Digital) discuss the features that take Actus beyond Engineering, and the customers they are involved with.
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Finland-based company Visidon, founded in 2006, specialized in the development of AI-based image and video enhancement software. The company is a well-known supplier for the top mobile OEMs around the world. Lately, the company has utilized its long experience and has further developed its technologies to serve the broadcasting and video delivery industry.
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Live sport is one of the most watched content genres and in an era where on-demand and non-linear viewing is edging out linear, it continues to buck the trend. Fans at home want a live experience that is better than being at the stadium, with multiple camera angles and immersive sound. Clubs and sports leagues also want their content to reach as many fans around the globe as possible – online, on linear and on social media.
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In 2019, the Associated Press (AP) – the world’s largest international news agency – instigated a project to leverage AI technology to shorten its production process so that its customers could receive content more quickly, while significantly reducing manual input, freeing its own staff for more creative purposes. AP turned to Limecraft to enable the transformation, using Vidrovr for scene description, facial recognition and gesture detection alongside Trint for audio description, which together deliver a single, coherent and frame-accurate description of every individual shot.
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Media businesses have grown very complex in recent times. Where once it was a simple linear process of “get programme in, check it, play it out to air”, now it is considerably more challenging. There is much more content, going to many more outlets, each with their own set of commercial and technical rules.
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There is no doubt media convergence is happening. Audiences for linear television and media are decreasing slowly, and we expect a collapse in the near future as audiences shift rapidly from traditional to connected media. Using radio as an example, in the UK recent data from RAJAR (Radio Joint Audience Research) shows a dramatic 40% drop in listening hours by 14-19 year olds.
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