In the past couple of years, consumers’ insatiable and growing demand has increased content consumption over streaming media. We have witnessed a barrage of new players launching streaming services into the market. Recent examples include the launch of Quibi and Peacock in April 2020, and HBO Max is planning to expand into Latin America by June 2021. The increasing demand has left content creators and owners to scramble for new or repurposed content for these platforms while meeting the platform’s standards in video and corresponding metadata. This critical metadata includes closed captions and, as is the case with video, closed captions must meet standards and style guides mandated by individual streaming platforms.
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This narrative begins in 2006. One of the more forward-thinking European broadcasters began the search for a system to take their single national feed, that was funded through traditional ad break advertising, and produce just over 30 variants of this channel. Every channel (regional feed) would now include some regional advertising content, replacing the national advertising breaks at specific times of the day. Starfish Technologies was awarded the contract to design and supply this system. It was implemented using SDI based technology located at each of the regional distribution hubs, the majority of which were unmanned. This system worked well and generated a significant additional revenue stream, so the broadcaster requested an ‘upgrade’ to this system that would also enable local news bulletins and late changing schedules to be inserted into every regional feed. These requirements were best implemented by moving to a centralised architecture and building a complete regional channel system located at its main transmission centre. The first centralised Starfish Technologies system went live in 2009 and again proved reliable, commercially rewarding and with the significant benefit of providing viewers with locally relevant news content.
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There has never been a more fragmented and competitive communications landscape than what we have today. Not only are there more products and services than ever before but there are considerably more routes to market. On top of that we are also seeing increasingly sophisticated and nuanced relationships between products/services and the customer they are aiming to engage with. Trying to cut through all of this with effective communications can be quite a challenge. Not an impossible one, but a challenge nonetheless.
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Just as many companies have already done with business functions such as accounting, human resources, and IT, there are now very good reasons for outsourcing sales. It affords increased sales through rapid deployment and scalability; better overall risk management; and the ability to refocus existing resources on the core business, all of which result in a substantial increase in profitability.
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This Regional Trends Report provides insight into the latest broadcast and media industry developments for the Americas region.
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This report delves into one of the major long-term drivers of change in the media industry, identified by IABM in its Special Report published in September 2020: viewing technology only as an enabler. The research puts the spotlight on this specific structural driver of industry change, analyzing the ultimate business, technical and creative values that technology is enabling as well as one of the rising operating models behind them: the cloud model. Our main objective is decoding these topics to shed more light on the economics underpinning media factories.
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This is a collection of presentations that the IABM Insight & Analysis team delivered at at BaM LIVE!™ June 2021.
The presentation cover the topics listed below.
- Americas Regional Trends
- Digital Transformation in Media: The Stats
- Decentralized Production Models: Effects on Media Tech Investment
- Media Convergence: Current & Futuristic Perspectives
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Earlier this year, as demand for remote post-production grew, we focused on supporting a series of product updates to bring maximum performance to the platform. Extending to these, we’re excited to share our latest product update built for your specific needs.
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Andrew Holland (Editorial Data Lead, Meta) discusses the current landscape of Matadata Enrichment.
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Calculations of current and projected losses due to online video piracy keep going up. While pirate business models vary widely, the most successful ones revolve around websites that aggregate stolen video into legitimate-looking service offerings of on-demand and live content, mimicking a legal OTT or IPTV service provider. In this article we cover common forms of piracy and how professional video pirates find success. We also look at the crowded pool of amateur thieves that engage in illegal viewing through credential sharing and other means.
It has never been more important to not only understand the global trends of online video theft, but to determine the risks your content is facing and, most important of all, what can be done about it.
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