The Pro AV industry faces a growing challenge: how to keep up with rapid technological advancements and increasingly complex stakeholder expectations— without expanding its environmental footprint.
Modular technology could be the answer; the same design principles that are transforming the broadcast production world can—and should—apply to the Pro AV space.
Here’s why modular technology is poised to reshape Pro AV infrastructure, delivering both environmental and operational benefits.
The IABM Technology and Trends Roadmap isn’t just for industry technologists to use as a reference. IABM has discovered industry execs using it as a starting point for their keynote speeches: product line managers are using it to plot their own products; and corporate board members get a better understanding of where the company’s products sit on the adoption curve, hence a better grasp or risks vs gross margins. This also assists marketing activities by giving an indication of how best to promote products within M&E and adjacent/vertical market areas.
For decades, post-production has been a crucial and dynamic component of the media supply chain. From editing and sound design to color grading and visual effects, post-production ensures that the final product aligns with creative visions and meets industry standards, enhancing the overall viewer experience. Yet for many professionals in the industry, it can feel like the “Wild West.” This phrase frequently comes up in conversations with technology buyers, at trade shows, and during countless discussions about workflow challenges. It’s a fitting analogy—a lawless, chaotic environment where workflows are anything but streamlined, resources are scattered, and collaboration suffers.
But it doesn’t have to be this way. Post-production, while complex, can transition from disorder to structure with the adoption of thoughtful creative project frameworks.
One of my favorite things to say about our media production world is that I’ve never worked in an industry that is so obsessed with the next generation of technology but is so slow to actually adopt it. Perhaps this conservative tendency is a side-effect of working with content that we see as culturally significant or valuable, or maybe it’s just the recurring 3am nightmare of the screen going black during primetime. But when industry commentators keep lauding the next new shiny thing as a game-changer, customers watch on with their hands on their hips waiting for one of their number to go first, make all the mistakes, and iron out all of the wrinkles.
Great storytelling isn’t just about what we say; it’s about how, where, and when we say it. In an era where content is consumed across a wide array of devices and platforms, delivering the right story to the right person at the right time is more complex than ever, and probably one of our industry’s biggest challenges. Content creators must adapt their storytelling to suit each platform and audience, while keeping the core message consistent.
At the Grass Valley booth at ISE 2025 in Barcelona, an entire live production was orchestrated through the Apple Vision Pro, without a single button press. Instead of relying on traditional control surfaces, operators used intuitive gestures and spatial interactions to manage live feeds, camera angles, and graphics in real time. Meanwhile, remote production tools like Sport Producer X are enabling one-person teams to deliver high-quality live events from anywhere, using streamlined workflows that were previously only possible in large-scale broadcast environments.
In the modern landscape of post-production, distributed teams face increasing challenges in maintaining seamless collaboration when working across distant locations. As productions scale and the demand for high-resolution content grows, traditional methods of file sharing and synchronization often become bottlenecks that slow down workflows and hinder efficiency. In simple terms, as productions now occupy a global footprint, the editorial process now needs a way to work and collaborate as though everyone was in the same office. GB Labs addresses these challenges by leveraging hyper accelerators, high performance local caches of media shared from the cloud, in conjunction with our block level technology, enabling remote teams to work with the same speed and efficiency as if they were all in a centralized studio environment.
Our industry stands at a fascinating crossroads. AI and automation have evolved beyond mere efficiency tools to become genuine catalysts for creative expression. Content teams everywhere face mounting pressure—viewers want more content, they want it faster, and they want it accessible across global markets. Would AI be capable of meeting these challenges without sacrificing the human touch that makes great content resonate?
With more than 19,000 employees across California, including its corporate teams and home-based employees, as well as over 2,700 affiliated physicians in clinics and hospitals, Sharp HealthCare wanted to revitalize its internal corporate communications and education capabilities through video.
The construction of the new Sharp Prebys Innovation and Education Center (SPEIC) created a community hub for enhanced collaboration, innovation and lifelong learning, and marked a prime moment to transform the health system’s broadcast AV capabilities in partnership with Fluid Sound. The organization needed an advanced, user-friendly set up that facilitated hybrid functionality, enabled live broadcasting with high production value, and offered seamless communications.
In the past for its coverage of the Olympic Games, France TV has built a dedicated facility at the International Broadcast Center (IBC) in the host city and delivered signals back to its headquarters in Paris for distribution to viewers via over-the-air TV. However, with the 2024 Games taking place in its own backyard, the broadcaster saw a unique opportunity — it could forgo the IBC and instead use its own facilities for the event. Furthermore, to enhance the viewer experience, France TV committed to delivering its Olympic coverage in UHD.