This briefing analyzes high-level investment trends in content infrastructure and storage. The acceleration in media technology transitions such as the move to remote production models and the migration to cloud operating platforms is putting functions such as infrastructure and storage in the spotlight.

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This week, we welcome John O'Loan from iO Media Group back to the In the Hub podcast. John was our first official guest back in 2020, and it's fair to say that a lot has changed in the broadcasting industry since then. We catch up with John to find out how he got started in broadcasting, how journalists should change the way they work and where news broadcasting is headed post-covid.

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This Wednesday, Neil speaks to Shengli Han - Vice Chairman of the Board at Beijing Jetsen Technology Co. and Advisor at Black Dragon Capital. Shengli has extensive experience in managing international companies within the broadcasting industry, building up teams and advising in landmark mergers and acquisitions. Shengli speaks on how he got started in broadcasting, how the Chinese broadcasting industry has recovered from COVID-19 and what he envisions for the future of our industry.

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Between the current pandemic and the 2020 election season, the broadcast industry has had a lot to talk about besides ATSC 3.0. Deployments were slowed somewhat by COVID-19, but the pace has begun to pick up again.

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Fifty years ago, back when my father built our cabin off-grid by hand, sustainability was called environmentalism and considered hippy, not hip. In that time global energy consumption has increased 173%, in an ever-upward trend – until COVID-19. As of the 28th of April, 54% of the global population was in some form of lockdown. Global energy demand declined 3.8% in Q1 2020, with full-lockdown countries experiencing an average 25% decline in energy demand per week, and those in partial lockdown 18%. Paul Massara, former CEO of npower and fellow Board Advisor to iSIZE, who deliver machine learning bitrate and energy reduction and perceptual quality enhancement for video, notes that, “At the same time, global carbon use has reduced around 5% as economies have slowed and airplanes have remained grounded. And yet if we are to hit our net zero targets and keep global temperature rises to less than 2%, we require a 7% year on year reduction in carbon, year in year out. The challenge is to achieve such carbon reductions without a crashing of the world economy.”

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A new way of thinking and working is required across all aspects of the value chain — from media production to transportation. Together with industry experts we explore the evolution of remote production and switch across to cloud and IP-led media channels and business models. We throw light on the transformation taking place pre-covid and share an number of real world case studies including the Alpine Ski event with SVT and key points of a IP Remote production study. Our panelists reveal their future vision of cloud and IP led media channels for broadcasters, corporate and social media - along with how to accommodate changing viewer behaviours.

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We talked to Alexander Trubin, the director of the Alma TV unified network management center, about results of the switch to satellite and the company’s future plans.

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The digital age has driven profound changes in how News & Sports are produced and consumed, as new digital platforms offer audiences endless options for news and sports. Moreover, the traditional way of doing business in television has been seriously impacted because of the COVID-19 pandemic, since production dropped all around the world, travel restrictions were applied, and many other related issues. Broadcasters now have to work ever harder to attract and retain viewers. However, the current situation also raises opportunities for virtual production, from remote shooting to virtual events.

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Spark Sport is a premium live and on-demand sports streaming service in New Zealand.  Launched in 2019, the platform offers a wide range of live and on demand content such as New Zealand Cricket, English Premier League, England Cricket, NFL, MBA and more. The streaming provider also streams channels such as NBA TV, MUTV, LFCTV, EDGE TV & TAB Trackside, through which sports content is available to viewers around the clock.

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