In the past five years, media technology providers have developed innovative solutions to solve significant challenges that come with cloud-based video production.
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ATP Media already has a B2B commercial archive site in the cloud that hosts the ATP Tour Masters 1000 and Nitto ATP Finals match content for commercial exploitation. There was however, a wider asset management challenge - the aim to migrate and preserve all other match and video content across the Tour and present a globally accessible Production Asset Management service.
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Consumers do not care how content gets delivered to them. They want to watch what they want, where they want. But they do expect a certain level of quality and performance and will quickly move on to the next provider if this is not delivered.
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For decades television stations, news channels and streaming services have had no choice but to rely on limited technologies to deliver the graphics that support the weather story. Finally, there’s a solution that removes the complex technical and logistical difficulties and eases workflow; future-proofing the weather forecasting industry against rapidly changing technology and unexpected global events.
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Over the past year, we’ve seen video communication on an unprecedented scale, from remote work to virtual conferences and live-streamed events like webinars and town hall meetings, theatre and music.
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No, this isn’t a paean to Canned Heat’s “Let’s Work Together”, but it could be the unofficial theme song for an industry that is going through a major period of transition.
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Was it Roy Thompson of Scottish Television who saw the dawning of commercial television in the UK as “a license to print money” - or was it Lew Grade at ATV ? It’s been contested, but it doesn’t really matter, because they and the lucky winners of the other, early tv licenses, were all right – back then.
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In the fast-paced world of live video production, broadcasters and OTT providers are always looking for ways to accelerate their workflows while controlling costs. SaaS-based solutions are just what the doctor ordered.
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With customer requirements in greater flux and an unpredictable economic outlook, it’s no wonder that OPEX-based managed services are becoming increasingly popular, writes Densitron Global Business Development Director Reuben Such.
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The video streaming industry is in the midst of an evolution, with several challenges facing service providers. Yesterday, service providers were focused on providing stable and robust streaming services. Today, they are looking to match streaming QoE with broadcast QoE, at scale. In the future, personalization and contextualization will be the norm, combined with a high degree of agility.
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