In Conversation with Singula Decisions
In this IABM TV interview, Bhavesh Vaghela (CEO, Singula Decisions) gives a quick overview of their latst research into the ‘Psychology of a Subscriber’.
Driving the consolidation of media transport and enterprise services into a single WAN
While the industry was already increasingly moving towards models of remote and distributed working in all aspects of the workflow, the events of 2020 have provided a dramatic accelerant to this trend. The requirements of Covid-mandated social distancing protocols have added to the already compelling economic arguments for remote work, and meant that media organisations are looking for solutions that can accommodate the data flows of the new IP-based broadcast ecosystem reliably and securely with the high performance criteria that broadcast video — especially live broadcast video — requires.
Will life ever be the same again – supporting customers in a socially distanced world without tradeshows
Ever since news first broke of the coronavirus pandemic at the start of 2020, all the usual rules of customer engagement have been suspended in the broadcast & media tech industries. NAB was first to fall, and this has been followed, almost inevitably, by other global events such as Broadcast Asia and IBC.
For any organization – whether you are on the customer or the tech vendor side – things have been tough (and for many continue to be so). But we will emerge on the other side. The big question is how are companies managing to either disseminate or acquire the industry knowledge they require to operate their businesses?
Seemingly forever, NAB and IBC have been cornerstones of the industry. So how have companies accommodated their demise this year, and are there lessons to be learned and positives to come out of the virtual environment that has replaced these mega events? We discuss this issue with Scott Murray, Vice President of Marketing at Telestream.
In Conversation with Telestream
In this IABM TV interview, Scott Murray (SVP Corporate Marketing at Telestream) discusses the impact of the recent event cancellations such as NAB and IBC due to the COVID-19 outbreak. Scott also discusses the importance of putting a strategy in place for customer engagement without physical events to attend.