Headbands and sweatbands. Legwarmers and leotards. Step aerobics and jazzexercise. Fitness trends come and go but looking after customers’ needs and keeping an organization in good shape is always in vogue.
Times are tough for the media and entertainment industry. Alongside the ongoing debate about the death of linear and Pay-TV, there is growing unease about the underlying economics of streaming – especially for sports – with subscription income flatlining and high churn rates continuing as end-users evaluate whether they are getting value for money.
Keeping up with the industry’s relentless pace of change and staying competitive by scouting out ways to lower total cost of ownership while adding new monetization features to keep the balance sheet healthy have never been more critical.
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We have all seen the consternation in the media about the rising challenge of AI in a wide range of industries and the potential for mass job losses as a result. Should we be concerned that the same could happen to workers in the broadcast graphics sector? The trouble with these kinds of sweeping statements is that they cover such a broad set of roles that it becomes meaningless. To make informed comments we really need to address each niche within ‘broadcast graphics’ separately and look at what AI could do, or is already doing, to see how it affects the users involved. What is true for some areas may be very different for others.
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The media industry is moving at super high speed. New business models, offerings, and business deals are changing the industry dynamics, leading players to rethink their strategies to remain competitive and grow. At the same time, consumer appetite for compelling and enriched content, including shoulder programming doesn’t seem to be subsiding.
Media companies are faced with a real opportunity and challenge — they need to be ready to manage a significant spike in live streams from acquisition right through to content delivery across platforms to tap into more audiences and revenue. This means more complex workflows and core media networks to acquire and deliver content to a plethora of destinations.
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The broadcast industry is an incredibly exciting and dynamic place to be right now. Digital transformation is driving media companies to rethink their workflows and innovate, and as the industry continues its transition to IP infrastructure, many are adopting new technologies. Streaming has taken the broadcast industry by storm and has now reportedly overtaken traditional TV and cable viewing. But for a seamless viewing experience, content needs to be delivered with low latency, so viewers see the action on screen, as it happens. Getting the right balance can be challenging to achieve.
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In 2023, live broadcasts overwhelmingly topped the charts of the 100 most-viewed telecasts, with a clear preference for live sports, which claimed 56 of the highest rankings. Remarkably, the coverage of Oscars and the Grammys stood out as the leading entertainment broadcasts. The historical interest in live programming can be attributed to its unique offering of immediacy and the opportunity for real-time engagement. This format excels in delivering the excitement of witnessing events unfold in the moment, creating a compelling sense of participation and community among viewers. So it is no surprise that the live streaming sector is expected to experience a significant boom, with projections estimating its value to reach $3.21 billion by 2027.
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In the realm of sports, AI technology is helping content managers and rights holders activate their content in a way that enables them to reimagine the value derived from live sporting events, as well as their archival content, unlocking new revenue opportunities in a dynamic landscape.
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TeraVolt is a solution provider for digital media products and consulting from Hamburg, Germany. Since 2006, the company specializes in developing outstanding new TV experiences and product lighthouses with our clients. TeraVolt offer products and individual solutions, from market-specific consulting and the conception of electrifying product visions to the technical implementation and operation of their offerings. In September 2023, TeraVolt became part of the Qvest Group. With the exclusive combination of TeraVolt’s specific expertise and comprehensive production know-how, Qvest offers its customers added value that is unique in the media and broadcasting industry and beyond.
The AI-based SaaS product – TVXRAY – already has and will further disrupt live sports broadcast.
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If you’ve been paying attention to the conversation around production rooms, “cloud” is everywhere, especially the benefits. But just because we talk about the benefits of going cloud, it doesn’t mean it’s a one-size-fits-all solution.
Different productions have different needs, from the size of what’s being captured to the size of the team working on it. Not only that but transitioning to cloud can sometimes entail changing from hardware to software and adapting to a new way of doing things.
To make a leap to cloud production and make it truly work for you, some considerations must be made.
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The roar of American football is echoing across the European landscape, igniting the passions of fans far beyond stadium stands. With the kick-off of the new season in early summer this year, the European League of Football (ELF) embarked on a groundbreaking journey to expand its reach, both digitally and economically. In a strategic alliance, the ELF has partnered with Qvest, a leading technology provider, to leverage their innovative FAST Channel playout solution makalu. This partnership is redefining how the sport engages fans, propelling the league to new heights of success.
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The landscape of sports streaming is evolving rapidly. Recent studies show that a staggering 71% of US sports enthusiasts now opt for live viewing, underscoring a significant opportunity for the media industry and rights holders alike. As viewers expand their preferences across platforms like OTT, digital channels, and FAST, the media industry must move forward to cloud-driven production and distribution processes to serve the burgeoning demand for real-time sports content.
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