ML and the Use of Smart Data to Attract, Acquire & Retain Subscribers in OTT

ML and the Use of Smart Data to Attract, Acquire & Retain Subscribers in OTT

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Tag: streaming

ML and the Use of Smart Data to Attract, Acquire & Retain Subscribers in OTT

The media OTT world is getting increasingly crowded. Disney’s video-on-demand streaming service launch in 2020 attracted 10 million subscribers in its first 24 hours in just the US, Canada and Netherlands. Subscription video-on-demand platforms such as Netflix, Hulu, and Amazon Prime Video have accumulated millions of monthly active users and provide access to a variety of movies, TV shows, and documentaries at the click of a button. There’s no doubt media consumption has increased substantially in digital formats, with the lockdown accelerating this trend.

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Metrics and key indicators of faults and malfunctions in OTT IPTV media content delivery

The task most operators face today is how to keep the subscriber base loyal. Stable high quality of broadcasting is one of the factors that helps address this challenge. To maintain high quality and detect violations in the stream, it is important to track various parameters. What parameters should operators treat as a matter of priority? How to interpret data gathered by a monitoring system? Alexey Malikov, Elecard Business Development Director in EMEA, explains how to understand a variety of metrics and parameters of TS and ES that serve for quick fault identification and proactive error fixation.

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Sensorial Case Study with Lawo and ArtEZ

In this Case Study, discover how ArtEZ Conservatory in the Netherlands leveraged Lawo’s V__remote4 for graduation performances in a socially distanced world.

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Case Study with Wildmoka and Asharq News

Wildmoka and Asharq News discuss their vertical streaming solution.

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In Conversation with MainStreaming

We are joined by Antonio Corrado, Founder and CEO at MainStreaming to discuss the key market trends they are seeing at the moment. Antonio also talks to us about the impact of huge use of delivery networks on the quality of experience for the viewer alongside how MainStreaming innovate.

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In Conversation with Zenlayer

In this interview, we talk to Joe Zhu (Founder & CEO, Zenlayer) about Zenlayer and the problems they are solving for the streaming media industry. Joe explains how, as an edge cloud service provider, they are enabling streaming media companies to tackle several challenges and capture the exploding opportunities in emerging markets.

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Zenlayer enhances real-time interaction for audio and video service provider ZEGO

ZEGO assists global enterprises rapidly acquire stable and high-quality live streaming capabilities in more than 200 regions. To better serve their 500+ million users, ZEGO used Zenlayer to quickly deploy and connect 22 core and edge PoPs in Europe, America, and Southeast Asia.

By doing so, they established a stable, low-latency, dedicated network with access to the best local carriers and improved end-to-end real-time interactive audio and video experiences for users even under complex network environments. At the same time, Zenlayer helped ZEGO reduce operation and maintenance costs, increase operation efficiency, and expedite technology developments and upgrades, allowing ZEGO to further expand its global footprint.

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Transform Digital User Experience with CDN & Dynamic Caching

Many of us would recall when even a simple task, like webpage loading, appeared to be a lifetime wait. In the last two decades, web browsing experience has come a long way, and now not only do we browse faster – we surf, shop, learn, get entertained, and virtually live our lives on a browser. We are in a digital era where even ordering a pizza is a click away. With being online becoming a norm in this virtual age of smartphones, the seamless performance of a brand on digital platforms plays the most significant role in engaging a visitor. How do we make digital platforms highly interactive and personalized without sacrificing performance? Content Delivery Network (CDN), along with Dynamic Caching, helps achieve this. In this blog, let's look behind the scenes and learn about the role of CDNs in improving website performance with dynamic content caching.

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How CDNs help streaming media industry in Europe, China, and Southeast Asia

In this episode of the mini-interview series, we invited Mark from Axello to talk about the media streaming landscape in Europe, China, and Southeast Asia. In the interview, Mark kicked off the conversation by sharing a short introduction about Axello and himself.

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Digital-Native Media: The Rapid Ascent

The past decade has seen an influx of digital-native media companies which have thrived completely online. These are companies that have scaled up without the legacy infrastructure that their traditional counterparts have long relied on (and now have to wean themselves off).

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