Thought leadership articles by IABM and our members
Articles taken from IABM's journal and at show papers
To submit your article email marketing@theiabm.org
The pandemic saw swathes of the global population confined to their homes leading to an unprecedented spike in content consumption that has accelerated the future of Over-The-Top (OTT) streaming services and Connected TV as we know it.
With OTT and Connected TV users hungrier for content than ever before, brands have been fiercely competing within the increasingly competitive market to deliver more for users, with 2020 being the year that reshaped the future of OTT and CTV for good.
Discover the benefits of OTT and CTV for brands, advertisers and consumers in an industry in the phase of unprecedented growth.
OTT (Over The Top) and CTV (Connected TV) are currently in a phase of unprecedented growth, and with the impact of COVID-19, viewing habits have changed dramatically. OTT and CTV are the future and there has never been a more exciting time for brands, advertisers and consumers to reap the benefits of what this burgeoning landscape has to offer. In the following blog, we look at the difference between both OTT and CTV and delve deeper into the benefits of these technologies.
Connected TV is in one of its most exciting phases of growth, with more content choice than ever at our fingertips. It is apparent that televisions are still staples within homes, and with Smart TVs and set-top boxes like Roku and Apple TV changing the face of television as we know it, users have never had so much choice of OTT content. This is why the User Experience (UX) and User Interface (UI) is of paramount importance when trying to attract users to your TV application.
It is key to note that designing for Connected TV requires a unique set of considerations in comparison to designing for web and mobile as it is still a relatively new area, and the following blog will delve deeper into the fundamentals of designing for TV that you should consider.
Think of the last movie you streamed. There must have been clothing, an accessory, or a food product that you saw on screen and couldn’t resist the temptation of buying. For instance, the elegant gown that Emma Watson wears in the movie Little Women or the watches that Robert Downey flaunts on the screen.
Quantiphi’s Video Similarity-powered solution offering enables Media, Sports and Gaming Enterprises to dramatically transform their content management, save on cloud expenses and automate content operations.
Audiences today have an international content palette. The worldwide success of international titles like “Parasite” and Spanish shows like “Money Heist” only confirm that content now traverses global boundaries. As OTTs go global and studios and sporting leagues launch their own OTT platforms, the need for technology that localizes this volume of content will increase at an enormous scale. With timelines that can put distribution and post-production teams under undue pressures and stringent and diverse global distribution norms for content, this is perfect use case for Artificial Intelligence (AI).
Last year saw an unsurprising uptake in streaming content. From webinars to Zoom calls, we all experienced a live stream in one way or another. And although streaming media has been around for quite some time it’s often seen as the realm of the broadcasters. But now, thanks to advancing technology, anyone can have that capability.
Don’t get left behind on vertical streaming!
With audiences watching more news on their smartphones than ever before, offering mobile-first content, with images filling the entire screen while held upright, is essential.
This document shows how 50 news broadcasters around the world could deliver a vertical experience for their live OTT programs.
