Sustainability in the media industry is not only about reducing negative environmental impact but also about embracing innovation with responsibility. It’s about aligning a sustainability strategy with company goals, values, and operations. Yet, dealing with a large amount of vast and diverse sustainability data can indeed present challenges. Early in our sustainability program development at TMT Insights, it became clear that we can’t improve what we can’t measure and that a goal without a plan is simply a wish. As a relatively young company, we had a unique opportunity to build a sustainable foundation from the ground up and put our trust in the process, knowing that when you see it in motion, you start to see the benefits.
Broadpeak – Protecting our planet: how optimization strategies are key to sustainable video streaming
The environmental impact of the digital industry, and the equipment it uses around the world, has emerged as a pressing concern, contributing around 3.8% of global Green House Gas (GHG) emissions according to GreenIT.fr. Within this digital spectrum, video streaming — although currently a smaller portion of the digital industry’s footprint — is rapidly expanding. Sandvine’s 2023 Global Internet Phenomena Report found that data usage from video sites increased by 24% in 2022, and video accounted for a staggering 65% of all internet traffic last year. This trend is not slowing down, meaning there is potential for an even larger carbon footprint on the horizon.
Genelec – Sustainability: we’re all in this together
With the current climate crisis acting as a daily reminder of the scale of the problems facing us globally, it’s essential that we as an industry all commit to being part of the solution by putting sustainability at the very heart of our business. At Genelec we don’t see this as a regulatory hurdle to overcome or an opportunity to try and ‘greenwash’ a corporate image to make ourselves look better, but something that is crucial for the broadcast sector to survive and thrive.
Agama: From data to sustainable actions: How video service providers can drive sustainability with video analytics tools
Sustainability has become a top priority for companies across all industries as the world becomes more aware of the disastrous effects of climate change. Video service providers are no exception; however, they need to identify ways to improve energy efficiency, reduce waste, ensure regulatory compliance, and unlock new business opportunities. In recent years, there has been a growing concern about the environmental impact of video services. Companies are now seeking sustainable ways to deliver their services while reducing their carbon footprint, and this is where sustainability analytics comes in. By collecting and analysing data, video services providers can gain insights into their environmental impact and develop strategies to mitigate it.
Balancing Monetization and Sustainability – Accedo
Advertising is a crucial source of revenue for video service providers. In 2023, global ad spend on TV and digital video is projected to reach $210.2 billion. Just as video providers look to increase advertising revenue, there is a simultaneous drive to achieve net zero carbon emissions by 2050. How does the TV and video industry’s drive for monetization, which so often includes advertising, square with the need to make video operations more sustainable? What responsibility do TV and video service providers have to reduce emissions from advertising that they show and how can positive change be achieved? Before answering these questions, we first need to better understand the relationship between advertising and emissions.
Sustainability Data Snippets
Sustainability Data Snippets from BaM Live!
Sustainability Case Study: Video shouldn’t cost the earth
Video shouldn’t cost the earth – a a discussion around the specially commissioned report from Blackbird looking at reducing the climate impact from TV and video production
Sustainability Panel Discussion
The environment has shot to the top of everyone’s agenda over recent months, and our industry has a part to play in protecting it. In this session, we will look at sustainable production models – what we are doing and what more we can do to achieve more sustainability? And how do you really measure it? – every company it seems has different standards; so what are media companies expecting from tech suppliers? A panel session gets to the heart of the matter.
Media Tech Intelligence Briefing – CES 2021
IABM Media Tech Intelligence Briefings are data-driven snapshots of specific media industry trends, sectors, and technologies.
IABM Media Tech Intelligence Briefings provide a continuous flow of evidence-based market information to IABM members and Global Engaged Partners.
iSIZE Technologies – Enabling sustainable online entertainment
The question is how to bring efficient, intelligent and sustainable solutions to video delivery that can sustain the increasing demand for both quantity and quality of video content, while reaching Net Zero. iSIZE provides fast and low complexity precoding with significant bitrate savings, providing a high quality of experience with next generation sustainable results and up to a 4-fold (400%) reduction in the energy required by a video encoder.
