Media Tech Intelligence Briefing - CES 2021: The Big Picture
IABM Media Tech Intelligence Briefings are data-driven snapshots of specific media industry trends, sectors, and technologies.
IABM Media Tech Intelligence Briefings provide a continuous flow of evidence-based market information to IABM members and Global Engaged Partners.
CES 2021 Takeaways - Trust, Convenience and (Physical) Connection
- CES 2021 highlighted the increasing importance of consumer trust in technology, reflected primarily by the rising relevance of data
privacy during the show and by the serial flow of privacy-related news in the first half of January 2021
- CES 2021 reiterated the prominence of streaming in the media industry but also highlighted an increasingly fragmented landscape.
This digital-first approach may continue to be prioritized by media companies in 2021
- CES 2021 showed once again that digital connections can act as a complement rather than a substitute for physical trade shows,
particularly for aspects that are difficult to replicate online