Janet West, Environmental Scientist and Strategist, Summary: Janet West explains how businesses do not see the pollution caused by the cloud as you see with packaging or diesel exhaust. As the broadcast industry considers migration to the cloud, can we realistically address the conflict between technological innovation and sustainability in digital connected media, and does the broadcast industry have an ethical responsibility? The environmental impact of the cloud is huge and cannot be considered in isolation from all the technology that drives the industries whose business models depend on it. As the broadcast industry considers migration to the cloud and changing business models move the industry from the tradition broadcast platform, can we realistically address the conflict between technological innovation and sustainability in digital connected media and does the broadcast industry have an ethical responsibility to make changes? As a technophile and environmental strategist, it amazes me how many intelligent folk still think the cloud is this environmentally friendly techno-heaven where financial data, photos, Facebook pages and Netflix videos float around the ether without impact to the environment. In fact, we all know the cloud is just a mass of huge buildings the size of football pitches housing banks of...
Sustainability Data Snippets from BaM Live!
Video shouldn’t cost the earth – a a discussion around the specially commissioned report from Blackbird looking at reducing the climate impact from TV and video production
The environment has shot to the top of everyone’s agenda over recent months, and our industry has a part to play in protecting it. In this session, we will look at sustainable production models – what we are doing and what more we can do to achieve more sustainability? And how do you really measure it? – every company it seems has different standards; so what are media companies expecting from tech suppliers? A panel session gets to the heart of the matter.
IABM Media Tech Intelligence Briefings are data-driven snapshots of specific media industry trends, sectors, and technologies. IABM Media Tech Intelligence Briefings provide a continuous flow of evidence-based market information to IABM members and Global Engaged Partners.
The question is how to bring efficient, intelligent and sustainable solutions to video delivery that can sustain the increasing demand for both quantity and quality of video content, while reaching Net Zero. iSIZE provides fast and low complexity precoding with significant bitrate savings, providing a high quality of experience with next generation sustainable results and up to a 4-fold (400%) reduction in the energy required by a video encoder.