In this IABM TV interview, Bhavesh Vaghela (CEO, Singula Decisions) gives a quick overview of their latst research into the ‘Psychology of a Subscriber’.
The third day will open with a tale of two specific sectors that were affected by pandemic in both similar and different ways: SVOD and AVOD economics. While streaming in general surged on the back of increased consumer demand, advertising expenditure was hit by the pandemic, impairing the increasing interest in AVOD business models, and consolidating the success of subscription-based economics. However, SVOD remains an expensive proposition given the level of content diversity demanded by consumers as well as the competition in the market. Everyone is looking for some sort of differentiation, which makes AVOD and hybrid models still appealing to media executives. What is the state of the nation now and how are things going to pan out in the future? We will talk to a panel of executives experienced in monetization models to understand this in a session packed with money-related insights.
Our panel of experts look at efficient content delivery and preparation for direct-to-consumer platforms as well as the architecture and design of OTT experiences. We explore the complete technology toolset needed to go direct – what’s available now and what’s on the horizon?
As SVOD providers continue to multiply, users are increasingly required to navigate numerous apps on multiple devices in order to access what they’re looking for. How did TV platform Freesat tackle this problem to stay relevant with its new 4K ready set top boxes and provide a seamless, joined up viewing experience? And how, with the prospect of IP channels on the horizon, will Freesat continue to keep a ‘streaming savvy’ audience engaged?
This presentation will examine the benefits of targeted advertising for viewers, advertisers, and operators, as well as some of the delivery challenges. Attendees will learn how operators can collect viewer data and enhance decisions related to targeted advertising using artificial intelligence. By providing invaluable insights into what content is popular and what’s not, data and analytics help to improve the relevance of content and advertising delivered by service providers to individual viewers and households.
This presentation will explore how broadcasters can embrace SaaS and microservices architectures to find new ways to adapt, engineer, operate and maintain the value of their solutions.
We go inside the globally-successful sports streaming platform DAZN to hear about the importance of strong product management, innovation, personalisation and customer experience.
InterBEE 2016: IABM APAC Director, Peter Bruce presents State of the Industry Update