Supporting Discovery Sports to prepare its technical infrastructure for the Olympic Games

Supporting Discovery Sports to prepare its technical infrastructure for the Olympic Games

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Tag: SVOD

Supporting Discovery Sports to prepare its technical infrastructure for the Olympic Games

Discovery Sports’ activity revolves around its live and on-demand coverage of major international sports events, including Eurosport’s multi-platform coverage of the Olympic Games Tokyo 2020. In order to best deliver this highly qualitative content to its viewers and subscribers, Discovery wanted to build greater usability and flexibility through a significant upgrade and centralization of their technical infrastructure.

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XR is one of the trendiest and most recent flavours of Virtual Reality, and many understand it as the usage of virtual backgrounds, displayed on large LED video walls, for movies, drama, or live events. However, the concept of XR (Extended Reality) goes far beyond these applications, which are often spectacular, but also do not take advantage of the many possibilities this technology can provide.

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The way we consume content has evolved tremendously over the years – from the TV set to the laptop all the way to the smartphone, the way people use media has taken tremendous leaps along the way. Since the birth of social media, traditional media is no longer a one-way stream of communication as consumers embrace always-on, interactive means of learning from and engaging with one another. Younger consumers in particular are shifting away from the conventional habit of watching full-length award ceremonies or sports games, instead preferring to catch up on the latest news, big plays and viral moments via short, snappy, on-demand highlights.

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Cloud Acceleration and the Business Model for Experimentation

The video industry has undergone rapid growth over the last decade and is continuing to expand at an incredible rate. The global video streaming market was valued at $69.55 billion in 2021 and according to a recent report, is projected to reach a staggering $257.79 billion by 2029.

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While the demand for content shows no signs of slowing, the wide range of production and workflow tools combined with interoperability issues can add to workflow complexity and preventable errors in the media workflow. How can PAM users select the right asset management strategy and leverage PAM to transform their workflows effectively?

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Adapting Media Supply Chains to Content Demand

Consumers are spending more time streaming video content than ever before. The video on demand market was already valued at $53.96 billion in 2019 and a recent report projects that it will grow to $159.62 billion by 2027. Content producers and media companies are faced with the challenge of producing enough high-quality content to meet this ever-increasing demand.

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Challenging The Cloud with Linear TV Workflows

Like many powerful technologies, the list of benefits from moving to the cloud is long and varied. It starts with the familiar cries of scalability, flexibility and cost reduction but continues with advantages that not all companies need such as moving to remote production workflows or reduced time to market. The total list may be more than 20 entries long and to newcomers can seem vague and overwhelming. As an open and honest partner, it’s our role at Techex to ensure everyone we work with understands exactly how they will benefit and, most importantly, the ways in which they won’t.

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