Media companies and broadcasters are experiencing decreased visibility & control in their supply chain. Increased focus on global distribution, proliferation of direct to consumer OTT services & viewer experiences and content that gets delivered over many different on-prem and cloud-based platforms, go along with a whole new set of challenges to ensure the best quality of experience (QoE) for your audience.
In this session, Ken and Thomas share how Telestream and Skyline Communications have teamed up and built a solution that allows you to spin up new cloud-based OTT services with just a few clicks and to automate your video monitoring from production to distribution.
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We invest so much time and energy in our work that we always seem to leave a little piece of ourselves in every project. Telstra’s recent point of presence (PoP) expansion into India also required tremendous dedication and time commitment from our team, but this one started with a little of me already in it.
Born and raised in India, I have a special personal connection with the country. After university in the United States, I returned to India to start my filmmaking and media technology career and then worked in India for almost 10 years before moving to international roles. Knowing first-hand how strong the appetite for media and entertainment content is in India, our recent Telstra investment in connectivity there made sense for so many business reasons.
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Primestream Infrastructure Drives Long-Term Remote Production Workflows for Cisco Global Television
A pioneering leader in information technology, Cisco Global Television is well-known for its technologies and product lines enabling collaboration and remote workflows. Two examples are the Webex video conferencing platform and the TelePresence SX80 product line, which works almost like a very low-latency “satellite in a box” for video collaboration. The company’s corporate video production arm, Cisco Television, produces about 1,500 broadcasts a year including around 250 external productions for audiences around the world. Cisco TV productions range from the Cisco Live tradeshow, Cisco Partner Summit, and Impact national sales meeting to product launches, webinars, and events such as those for the Cisco STEM program.
For several years, Cisco TV has relied on a comprehensive infrastructure of Primestream solutions to manage and automate all corporate media operations from capture and ingest through to delivery. Primestream’s Workflow Server manages ingest and automated master control playout, working in concert with the Primestream Xchange™ media asset management (MAM) platform.
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Like multinational organizations everywhere, Cisco Television started the year with one set of goals and expectations in mind – and then woke up to a harsh new reality when the global Coronavirus pandemic hit. Almost overnight, we had to transition from a producer of major, high-profile, in-person events to an almost completely remote operation. Here’s the rundown on how we’ve accomplished that and the enabling technologies that have come into play.
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There’s not much I can say about 2020 you either haven’t already heard or experienced. However, we can’t start looking ahead to 2021 without first acknowledging how the COVID pandemic fundamentally (and permanently?) altered the broadcast and production worlds. When the live events, sports and production communities shut down, professionals in these industries got creative and ultimately managed to make something out of what seemed like a totally bleak situation.
We all learned to redefine innovation, speed, agility and flexibility. Many of the new practices we were forced to adopt out of necessity became a reality seemingly overnight, as the typical rate of industry change was compressed from years into months.
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Each generation of new cellular technology has represented a significant step up from the previous one. From the first generation technology in the late 1980s that provided basic voice services, to the 2G that introduced the world to text, picture and MMS services, the 3G that introduced the mobile internet and paved the way for the smartphone, and the 4G that sped everything up and advanced mobile video streaming – each new generation has raised the bar considerably and changed what we understand to be mobile communications.
Arguably though, the change that 5G represents is the most significant of all. Its combination of speed – from a peak speed perspective it is projected up to 10x faster than Australian standard 4G – and lower latency to enable real time experiences means that it can become a ubiquitous technology that can impact our lives at all levels, from device capabilities at home or a venue to the way content is delivered from events and broadcasters to audiences. Devices are just the very start of a world composed of the Internet of Things, autonomous vehicles, Industry 4.0 production and more.
So, as we stand on the cusp of a new year, where are we with the 5G rollout? And, if we narrow our focus down to examine 5G’s role for media, what might the future bring?
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No one needs to be reminded that China is one of the world’s fastest growing markets, but getting content in and out of the country can take some finesse. Making rights deals and signing contracts is only part of the job. You might have sold rights to the Chinese market, but can you reliably deliver that content into the country?
What’s required is someone on the ground who can be your infrastructure liaison; someone who understands your needs and is at home with the Chinese technology ecosystem as well.
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With vaccines rolling out for COVID-19 in many countries there are signs of light at the end of the tunnel at the start of 2021. In the broadcasting industry, 2020 saw five years of evolution crammed into a single year as a direct consequence of the pandemic.
In fact, broadcasting has been compelled to change more rapidly than in any other period in its almost 100-year history. Predicting exactly how things will play out this year is a challenge with broadcasters, service providers and vendors all rethinking where their new priorities lie. However, there are some things we can forecast with a relative degree of confidence. With that in mind, here’s what can be expected to impact broadcasting in the coming year.
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While the industry was already increasingly moving towards models of remote and distributed working in all aspects of the workflow, the events of 2020 have provided a dramatic accelerant to this trend. The requirements of Covid-mandated social distancing protocols have added to the already compelling economic arguments for remote work, and meant that media organisations are looking for solutions that can accommodate the data flows of the new IP-based broadcast ecosystem reliably and securely with the high performance criteria that broadcast video — especially live broadcast video — requires.
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A+E Networks® UK, a joint venture between Hearst and Sky, is a leading media network reaching 58 million homes across 100 countries. With its global portfolio of popular, high-performing and creative brands – HISTORY®, Crime+Investigation®, Lifetime®, HISTORY2® and UK free to air BLAZE® – A+E Networks® UK has entertained and inspired audiences for over 20 years; telling the stories that need to be told. They currently partner with over 360 operators broadcasting throughout the Nordics, Benelux, Central Europe, the Middle East and Africa.
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