On May 27, 2020, a team of Chinese surveyors reached the summit of Mount Everest, sixty years after China first accomplished this feat. The climb was organized as a part of China’s mission to remeasure the height of the world’s highest mountain. There has been some question over whether the height has changed over the years.
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This spring has been different, in many ways. To control and minimize the pandemic, lockdowns and social restrictions have changed how we live, almost instantly. It has changed how we consume TV and video. In fact, we’re watching more TV than ever. But what we watch and how we watch it is quite different as we spend our time in quarantine exploring the wide and deep catalogues of VOD services.
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Many broadcasters are used to producing regional versions of their main channels, where news and weather (for example) vary by broadcast locality. The basic model is well established. Typically, national channels destined for localization have segments defined where the regional content is “spliced in”, depending on the local area. Within Sweden for example, viewers who are based in Stockholm can watch a tailored version of a national channel that shows more content related to their city compared to viewers watching elsewhere. And as TV evolves, viewers who have grown used to this level of regionalization on certain channels will expect this to be replicated across all platforms and on all screens.
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TVU Networks, the global technology and innovation leader in live IP solutions, announced that Televisió de Catalunya’s (TV3) ‘Minut a Minut’ sports television program successfully relied on TVU’s mobile transmitter app TVU Anywhere to simultaneously host more than 25 football fans globally in a virtual talk show during a two hour live broadcast on their channel Esport3. The program’s panelists were able to engage in live video exchanges with fans in full HD picture quality and with minimal delay.
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In an effort to support all local communities nationally during the COVID-19 pandemic, TVU Networks has been working with news stations and municipal government offices across the country to set up free local live video pool feeds through its Project Pool Feed. Using the free TVU Anywhere app on a mobile phone, municipal officials and spokespersons can share live video to the pool feed by simply pressing the “live” button. No training is required to use TVU Anywhere because of its intuitive interface.
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