Thought leadership articles by IABM and our members
Articles taken from IABM's journal and at show papers
To submit your article email marketing@theiabm.org
Even with the global cost of online crime reaching $6 trillion by 2021.
Even with 50% more cyber-attacks per week on corporate networks in 2021.
Even with the world’s most influential technology leaders claiming cybercrime to be the greatest threat to every company in the world.
…the fact of the matter is most broadcasters are woefully underprepared when it comes to protecting their businesses from cyber-attacks. And this is a big problem.
The recent IABM report on content security trends in conjunction with our good friends at Axinom made for some interesting reading. As Roger Thornton mentions in his summary article, perhaps the most surprising takeaway is the discrepancy between a stated intention to invest in content, and a far lower priority in investment in content security technology to safeguard against the theft of that content, especially given the financial, operational and potentially creative resources that will be required to produce or acquire it. As Roger summarises, this seems counterintuitive, but budgets are finite and it could be argued that prioritizing content over business processes is where dutiful media providers should concentrate their majority resource.
Media companies are connecting across more platforms, services, and networks all the time and securing content or broadcast/streaming data has never been more important… and more difficult.
Updates from Nigel Burtt, Environmental Regulation Consultant, IABM
Since it was first launched in 2015, NDI has enabled people to work creatively in the increasingly IP-based workflows that dominate the industry with ease. Designed from the outset as a royalty-free software standard, it provides a protocol for IP transmission and live production using standard Local Area Networks (LAN), enabling users to quickly put together networks of connected devices at high-quality broadcast standards.
Marking broadcast television’s first major NFT (non-fungible token) endeavor, FOX Entertainment and Blockchain Creative Labs launched “The MaskVerse” NFT marketplace for TV’s #1 entertainment series in the US, hit singing competition THE MASKED SINGER, powered by Eluvio’s eco-friendly blockchain in October of last year.
As the M&E industry moves to DTC, live sports audience is moving to streaming platforms, forcing media companies to make strategic technology investments and streamline linear to support digital. The demand for ancillary content is leading media companies to create new types of sports content to engage with their customers. The demand for interactivity shifts the focus of M&E businesses to gaming, betting, and other interactive experiences to generate new revenue streams, driving investment in data analytics and better user experience.