Localization – Global Content & Local Acceptance

Localization is an accurate translation of content through the local cultural and contextual lens. In broadcasting terms, localization refers to creating compliant and culturally relevant versions of video assets for the international markets. A well-curated localized content is the one that makes an impact locally. Localization helps in expanding the customer base by adapting to a specific audience. The language used for creating a media asset might turn out insignificant if it’s not understood by the people who don’t speak your language. As businesses around the world are going to great lengths to ensure effective communications with their target audience, localization ensures that the content reads as if it were written by a native speaker. Thus, providing great growth opportunities for content providers in foreign markets.

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In Conversation with OOONA

In this IABM TV interview, Alex Yoffe (OOONA Tools Project Manager) discusses some of the recent projects they are working on, and their plans for the next 6-12 months.

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Digital Nirvana Blog – Enabling AI-powered Transcription, Closed Captioning, and Translation With Elevated Speed and Efficiency for a Leading Provider of Entertainment Content

Consumers’ insatiable and growing demand for streaming media on ever-greater numbers of OTT platforms offers fantastic opportunities, as well as daunting challenges, for content providers. The goal is to deliver high-value content tailored to the specific requirements of each platform, including multilanguage transcriptions and compliant closed captions, and to do it as fast and efficiently as possible. Speed and efficiency are especially important in a news and entertainment environment, where every second counts in delivering breaking stories.

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Enabling AI-powered Transcription, Closed Captioning, and Translation With Elevated Speed and Efficiency for a Leading Provider of Entertainment Content

Consumers’ insatiable and growing demand for streaming media on ever-greater numbers of OTT platforms offers fantastic opportunities, as well as daunting challenges, for content providers. The goal is to deliver high-value content tailored to the specific requirements of each platform, including multi-language transcriptions and compliant closed captions, and to do it as fast and efficiently as possible. Speed and efficiency are especially important in a news and entertainment environment, where every second counts in delivering breaking stories. As one of the premier entertainment news sites with a focus on Hollywood, this Digital Nirvana client recently signed on as a short-form content provider for Quibi.

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Subtitle Re-timing: Automated Workflows Using AI Led Video Comparator

Subtitles make videos more accessible to viewers speaking different languages across wider geographies and cultures. This is usually done by retaining the original soundtrack of the video and overlaying audio transcript on the video in textual form. Subtitles have emerged as an important monetization opportunity for media publishers as they allow publishers to gain new markets for their content. Moreover, in the current COVID-19 times when content production has virtually stalled and internet audience continues to grow, media publishers want to maximize reach of their content by providing subtitled versions on different digital channels.

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Digital Nirvana

We bring AI and ML competencies to production and compliance workflows – Digital Nirvana’s knowledge management technologies empower organizations across the globe to create content, automate the generation of captions, subtitles, and metadata, as well as monitor the delivery of broadcast media. Digital Nirvana is a global developer of knowledge management technologies that empower organizations to create, share, and mine insights from electronic media. The company’s comprehensive portfolio of solutions includes media monitoring and analysis; generation and management of closed captions, subtitles, transcripts, and metadata; and advanced AI-based technologies that drive custom production workflows. Customers in many industries worldwide rely on Digital Nirvana to improve operational efficiencies, ensure compliance, reduce costs, and expand revenue streams. Digital Nirvana’s compliance-driven solutions deliver unmatched quality, proven versatility, and best-in-class performance to help organizations surmount difficult business challenges and drives rapid and profitable growth.