The subscription economy is booming, and media and entertainment giants are steering the change. Even as Disney and Apple prepare to enter the market with premium offerings alongside direct-to-consumer platforms from HBO Max, NBCUniversal, BritBox and Quibi, the global subscription-based video on-demand (SVOD) business still has room for further growth [per Ampere Analysis].
It’s no coincidence that pay TV service viewership continues to decline as more consumers prefer to curate their own content packages by stacking subscription services and watching video content on social media.2 Yet the very same forces that are driving the SVOD non-linear phenomenon risk undermining its success.
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As one of the world’s leading converged video, broadband and communications companies, Liberty Global is constantly looking for ways to deliver cuttingedge entertainment services to meet growing customer expectations. The latest chapter in Liberty Global’s innovation journey focused on aggregating all TV channels, movies and series to deliver on the promise of ‘any content, any device, anywhere, anytime’.
Liberty Global turned to longstanding partner EPAM for its integrated consulting, design and engineering capabilities to build this next-generation entertainment platform – known as Horizon 4. A set-top box (STB) with 4K Ultra HD picture quality and a voice-controlled remote, combined with the innovative Liberty Global ‘GO’ mobile app, was rolled out across seven European markets. Liberty Global’s customers gave the new viewing platform the highest NPS scores and praised the new features like the personalized viewing recommendations, cross-platform continuation of programs and the simplicity of the new interface.
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