How Haivision is Powering the Next Phase of Media Efficiency
Marcus Schioler, VP of Marketing, Haivision
In today’s fast paced media landscape, efficiency is no longer optional, it is essential to staying competitive. From contribution to cloud-based workflows, broadcast and media organizations are under constant pressure to deliver content faster, smarter, and more cost effectively. Tried, field-tested, and trusted by the world’s leading broadcasters, Haivision’s comprehensive portfolio of live video solutions power the highest quality, lowest latency broadcast workflows with maximum reliability. Haivision’s pioneering video transmitters, encoders, receivers, and cloud solutions enable broadcasters to deliver pristine quality live sports, news, and events over any network from any location to productions on premises or in the cloud.
Speed is the New Currency in Live Production
Whether covering live sports, breaking news, or major entertainment events, broadcasters must move quickly while keeping operations lean. Success depends on simplifying workflows, streamlining production, and maintaining high quality without increasing costs. In an era where real-time engagement and immediacy are essential, the ability to deliver seamless, low-latency streams across multiple platforms can make all the difference.
Haivision’s live video contribution portfolio combines ultra-low latency video transport with intelligent cloud-based stream management, empowering teams to move in real time while staying agile. By leveraging innovative and future proof technology, broadcasters can reduce latency, enhance reliability, and respond swiftly to evolving coverage demands, ensuring they stay ahead in the competitive landscape of live production.
Haivision Hub 360: Centralized Stream Management in the Cloud
At the center of this approach is Haivision Hub 360, a cloud-based stream routing and management solution that gives production teams complete visibility and control over live video contribution workflows from anywhere.
Haivision Hub 360 connects mobile journalists, field encoders, and remote studios into a unified workflow, reducing manual processes and accelerating time to air. Its browser-based interface enables real-time stream switching, monitoring, and diagnostics, helping teams maintain operational efficiency across distributed locations. By removing the complexity of managing multiple contribution sources, Hub 360 simplifies coordination between crews in the field and operators in the control room. This allows broadcasters to react quickly to developing stories, spin up new workflows in minutes, and scale productions without adding significant overhead.
Lowering Operational Costs with SRT
Reliability is essential for live contribution, and that is where the Secure Reliable Transport (SRT) protocol plays a critical role. Developed and open sourced by Haivision, SRT enables the secure, low latency delivery of high quality video over unpredictable networks, including the public internet.
The SRT protocol helps ensure video integrity, while maintaining the lowest latency possible given network conditions, without the need for costly proprietray infrastructure. This helps broadcasters reduce operational expenses while increasing flexibility and speed of deployment. With a global community of thousands of developers and technology partners supporting SRT, the protocol has become a trusted industry tool. Broadcasters not only benefit from its resilience and reliability, but also from the interoperability it enables across a wide ecosystem of hardware, software, and cloud services, further driving efficiency across live production workflows.
MoJoPro: Mobile Contribution Without Barriers
Haivision MoJoPro is our mobile journalism camera application for iOS and Android that allows reporters and field crews to capture and stream professional-grade live video using only a smartphone.
With MoJoPro, encrypted, low latency HD video can be sent directly into broadcast or cloud workflows. When combined with Haivision Hub 360, it creates a seamless pipeline from the field to playout. Adaptive bitrate control and smart bandwidth management ensure smooth, high-quality video even in challenging network conditions.
Customer Spotlight: SkyRace® des Matheysins
The SkyRace® des Matheysins, part of the prestigious Skyrunner® World Series, is one of the most technically challenging mountain races in the French Alps. Spanning steep ascents, rugged terrain, and rapidly changing weather conditions, the event demands not only peak athletic performance but also innovative broadcast solutions capable of delivering reliable live coverage from extreme environments.
To bring the excitement of the race to a global audience, the organizers relied on Haivision’s live video contribution technology. Using Haivision Pro mobile transmitters, drone feeds, and cameras positioned along the course, the production team captured every critical angle of the race. These feeds were seamlessly managed through Haivision Hub 360 and transported using the SRT protocol over a 4G cellular network.
This combination of mobile, cloud, and adaptive video transport technology enabled the team to deliver a dynamic, multi-camera live production without the need for heavy infrastructure or large on-site crews. The result was a cost-effective, high-quality broadcast that brought viewers closer to the athletes and the breathtaking alpine environment.
By leveraging Haivision’s solutions, the SkyRace® des Matheysins demonstrated how even the most remote and logistically challenging events can be produced with speed, agility, and efficiency.
A Future Ready Ecosystem
Haivision solutions are built for scalability and performance. Whether supporting small remote events or large-scale international productions, our technology enables customers to manage capital and operational expenses, accelerate workflows, and adapt quickly to changing demands.
By combining cloud native control, adaptive video transport, and mobile first contribution tools, Haivision gives media organizations the power to do more with less while maintaining the quality and reliability their audiences expect. Broadcasters can confidently expand coverage, engage audiences in new ways, and respond to the ever-growing demand for live content across platforms.
As the industry advances toward greater automation and cloud adoption, Haivision continues to empower customers with the technology they need to produce live content with speed, agility, and reliability. Our vision is to help broadcasters reimagine what is possible: workflows that are more efficient, production teams that are more connected, and live experiences that are more immersive for audiences everywhere.
Haivision remains committed to innovating alongside our customers, ensuring they are prepared not only for today’s challenges but also for the opportunities of tomorrow. By delivering trusted solutions that combine proven reliability with forward looking innovation, Haivision is powering the next phase of media efficiency.
