Eluvio: First 4K UHD Digital Movie NFT: The Lord of the Rings: The Fellowship of the Ring (Extended Version) Web3 Movie Experience

Marking a ground-breaking, first-of-its-kind Web3 entertainment offering, The Lord of the Rings: The Fellowship of the Ring (Extended Edition) Web3 Movie Experience from Warner Bros. Home Entertainment and Eluvio is the first major studio film released as a multimedia living NFT, an exciting new way for fans to engage with the film through two dynamic menu experience options –The Mystery Edition and The Epic Edition. Both allow owners to watch the extended version of the film in 4K UHD, access more than 8 hours of special features, view image galleries, discover hidden AR collectibles, and explore themed navigation menus based on iconic locations from the film, as well as own and trade the experience in a community marketplace.

The Lord of the Rings: The Fellowship of the Ring (Extended Edition) Web3 Movie Experience is powered by Eluvio, pioneers of the Content Blockchain and Web3 innovation throughout the media and entertainment industry

The Eluvio Content Blockchain provides a high-performance, simple-to-use, and cost-effective Web3 platform built for content. It enables Web3 native media experiences, allowing publishers and fans to directly enjoy and monetize shows, films, concerts, digital albums, digital collectibles, interactive and metaverse experiences, and more. Content creators, and their communities, benefit from a significantly more carbon-efficient alternative to traditional platforms for digital asset management, 4K streaming, ticketing, NFT minting, and trading of premium content. Notably, in this experience, the core digital assets along with derivative NFTs are all on the blockchain, not just the token (NFT) itself. Warner Bros. Home Entertainment and fans enjoy blockchain-backed access control and content rights enforcement, scalable attestation of ownership, smart contracts that enable distributed royalties, and content experiences that can even evolve over time.

Eluvio’s Content Blockchain also provides a breakthrough in carbon-footprint efficiency in the ways it manages media and uses blockchain technology, and on-chain content ownership. Through a novel compositional and just-in-time protocol, the Eluvio Content Blockchain does not make digital file copies and significantly reduces the network storage and usage requirements as compared to traditional streaming and content distribution systems. It also uses an eco-friendly “proof-of-authority” consensus, which avoids the high energy consumption used in computational “proof-of-work” blockchains.

The Lord of the Rings: The Fellowship of the Ring (Extended Edition) Web3 Movie Experience sets a new bar for innovation in the distribution of home movies by demonstrating the potential of Web3 for consumer engagement, digital supply chain transformation, and new business opportunities.

Comcast Technology Solutions: BaM Shortlist – Manage

Video Artificial Intelligence (VideoAI) is a new software-as-a-service (SaaS) from Comcast Technology Solutions that can help companies (i.e. content providers, operators and advertisers) understand and analyze video (live and on-demand), audio, and closed captions to create actionable metadata around content assets, generate and manage new content, improve advertising efficiency, and streamline operations. It is based on commercial-scale implementations developed and deployed by some of the largest media and technology companies in the world (Comcast, NBCUniversal, and Sky).

VideoAI can help content providers, operators and advertisers understand and analyze video (live and on-demand), audio, and closed captions to create actionable metadata around content assets, generate and manage new content, improve advertising efficiency, and streamline operations. Customers can use VideoAI to automatically analyze video assets to identify and tag key onscreen moments (hard cuts, black frames, transitions); audio events (silence, specific sounds), and much more, to support enhanced understanding of video content.

The underlying technology for VideoAI has been applied across millions of video assets to create features such as metadata segmentation for dynamic ad insertion; segmentation detection, such as detecting intros, credit rolls, auto-chaptering; and creating automated on-screen highlight reels during live sporting events. With VideoAI, content owners, operators, and advertisers can now work with Comcast Technology Solutions to develop their own business use cases and deploy them using a secure, flexible, and ready-to-use 24x7 service.

VideoAI can be used to automatically generate rich metadata of video content segmentation, which helps remove a lot of the manual metadata coding that takes place today. This is helpful in both creating more actionable information about video, but also enabling scale through automation for things like chaptering with automated titles and summaries, and smart thumbnails.

It can also be used to generate new content, particularly around automated playlists, clips, or highlights that can then be leveraged for additional monetization. Think about going from live to VOD: Providers can prepare live events for VOD – creating on-the-fly assets as soon as a live event has aired.

Additionally, VideoAI can be used to support contextual advertising. It can be used to help improve ad efficacy by automatically detecting ad breaks and informing ad decision systems by leveraging this richer metadata.

Historically, customers rely on Comcast Technology Solutions to help remove complexity, better understand, and deliver their content in new ways, improve workflow efficiency, and drive automation. VideoAI is a technological advancement on all those fronts.

Adthos: Changing the face of audio advertising


A multi award-winning platform that is revolutionizing the audio advertising industry, the Adthos Ad Platform provides the opportunity - for the first time anywhere - to create broadcast-quality, targeted audio advertising on-the-go.  

Generate high quality creatives in no time

The platform features a browser-based multitrack editor that allows broadcasters and advertisers to collaborate online, combining music, human and synthetic voice to produce real-time audio advertising.   It includes a voice library of 52 US - English voices, including broadcast professionals and Emmy-award winners (with the ability to add more), which are brought to life by controlling intonation, speed and applying reading rules for content such as phone numbers or emails. It also offers features commonly found in Digital Audio Workstations: equalisers, compressors, limiters, with an option to use professional plugins.

Unleash creative ways to reach your audience

The Adthos Platform allows on-the-go spot creation and offers powerful targeting possibilities: dynamically using any webservice to insert content based on different datasets to produce timely, relevant advertising. From web-based information such as weather services, sports and news, to using geo-targeting for location-based advertising, or even Excel files to generate content based on pricing catalogues for retail promotions. We are adding new features and opportunities to utilize data all the time – the only limit to the possibilities is your imagination.  

Adthos Ad Server levels the playing field for broadcasting

Integrated into the platform, the Adthos Ad Server offers first of its kind ad-serving technology built specifically for radio, and is available for free to download and use -  because it’s our belief that everyone should have access to the technology. This lightweight yet powerful addition to any existing traffic or playout system can be installed without multiple integrations and zero downtime. Radio stations gain the ability to easily sell, schedule and execute multi-platform campaigns with minimal intervention and many tasks completely automated. With instant reconciliation and intuitive customer interfaces providing campaign updates and insights at a moment’s notice, and the ability to replace spots in real time delivering incredible responsiveness. 

Built to answer today’s most pressing challenges - changing consumer behavior, data utilization and pace of development in the digital space - Adthos is in constant development. But our aim will always stay the same: to democratize the audio advertising industry. Go to www.adthos.com to sign up for a free trial and experience the possibilities for yourself.


In Conversation with Planetcast

In this IABM TV interview, we meet Venugopal Iyengar, COO, Digital, Planetcast to learn more about the company, and what makes Planetcast unique.