The IABM BaM Awards®


We are very excited to announce that our BaM Awards® are back! ​

Entries are now closed.

The IABM BaM Awards® will be presented during BaM Live!™ on 2nd December 2020. To register for this event, click here.

Breaking away from outdated, hardware-centric industry models, the BaM Awards® categories are based on IABM’s industry model, the BaM Content Chain®: from Creator to Consumer. The BaM™ Content Chain describes the industry in the same way that broadcast and media companies themselves think, using the same terminology.

Encouraging innovation for more than 25 years


The Broadcast and Media awards (BaMs™) are usually presented at NAB Show Las Vegas and IBC in Amsterdam to recognize outstanding technological innovations that deliver real business and creative benefits.

The BaMs™ are awarded to innovations in nine categories that accurately model the structure of the industry today, with one additional tenth category for alternative projects, events or service. 

Submissions for the BaMs™ are open to every company that has launched a new product or service within 12 months of NAB Show Las Vegas or IBC respectively. Judging is carried out by a panel of 40 non-affiliated, expert judges, making the BaMs™ the only truly independent technology awards in the industry, and a genuinely valuable accolade for the winners that delivers industry-wide recognition and reward.


IABM Platinum and Gold members are entitled to two complimentary BaM Awards® entries each year; Start-Up, Silver and Silver 100+ members one complimentary entry per year so if you have already used a complimentary entry at the NAB Show BaM Awards then you will need to purchase a member chargeable. ***(please note, eligibility will be checked before your entry is accepted).***

For any additional entries, IABM members will pay £195/€235/$300 (plus VAT where applicable) per entry.

Non IABM Member entry is charged at £295/€350/$450 (plus VAT where applicable) per entry.

Tips and hints

Useful entry and category guidelines are available here.

IABM On-Demand Webinar - Tips to give you the best chance of winning a BaM Award® - View online here.

Download and view an example entry showing the required fields here

Fields required on the application form:

  • Product Name/Submission Title
  • Where will your entry be seen at the event? (Exhibition booth number, partner booth, suite, meeting room etc)
  • Launch Date (must be within 12 months of the show either before or after)
  • Brief Summary (75 words)
  • Describe the function of your product/services USP in one sentence (60 words)
  • Detailed Summary (300 words)
  • If this is not a new product/service then what is new with it in the last 12 months?
  • Tell us why your product/service should win? (300 words)
  • Is your product embargoed?
  • Select your entry type
  • Is this work all your own or shared?

The BaM Awards® are...

Run by the industry’s only international trade association

Judged by a panel of 40+ non-affiliated, subject experts

Open to everyone exhibiting at NAB Show Las Vegas & IBC

Recognize innovations that deliver real business and creative benefits

Built on the BaM Content Chain® industry model

Worldwide recognition of your innovation and hard work

The Categories


Applicable for projects, events, team collaborative efforts, products, systems or services not covered by the above nine categories


How much does it cost to enter?

Who can enter?

What makes the IABM awards different?

How many categories can you enter?

How are the awards judged?

My entry is confidential, is that a problem?

How can you maximize your chances of winning?

When will the awards be announced?