CatchUp Content
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Technology enabling creativity
In this session, we will look at developments in technologies that enable creativity and content crafting. The pandemic has driven innovation in remote working and collaboration, accelerating the use of cloud in content production workflows alongside other innovations. In this session, we hear from end users and technology providers about the new technologies and workflows they are tapping to continue high quality, effective production in these changed times.

Content Creation and Production Data Snippets
Data Snippets video from IABM's Business Intelligence Unit, exclusive to IABM Members and Global Engaged Partners.

Panel Discussion
Guy Griffiths (VP, Media & Entertainment, Arcitecta) & Aidan Sarsfield (Head of Production Technology, Animal Logic) discuss developments in technologies that enable creativity and content crafting.

Fireside Chat
In this session, we are joined by Jon Barrie, Strategic Development Manager at Adobe for this in depth Fireside Chat.
Sustainable production
The environment has shot to the top of everyone’s agenda over recent months, and our industry has a part to play in protecting it. In this session, we will look at sustainable production models – what we are doing and what more we can do to achieve more sustainability? And how do you really measure it? – every company it seems has different standards; so what are media companies expecting from tech suppliers? A panel session gets to the heart of the matter.

Sustainability Data Snippets
Data Snippets video from IABM's Business Intelligence Unit, exclusive to IABM Members and Global Engaged Partners.

Case Study: Video shouldn’t cost the earth
In this session, Ian McDonough (CEO, Blackbird) discusses Blackbird's specially commissioned report looking at reducing the climate impact from TV and video production.

Panel Discussion
Panel Session hosted by Mike Ward (Head of Marketing, Singular.Live) with Katy Murdoch (Sustainability Project Manager, ALBERT), Simon Moorhead (Managing Director, NEP) & Jo Finon (Manager of Responsible Productions, Sky Sports)
News production
A panel session featuring executives from leading news organizations explores how they are responding to the disruption caused by the pandemic, and the increased thirst for news it has brought. What technologies and workflows have they adopted to keep delivering amid all the movement restrictions, and will these be sustained when the world returns to some kind of normality?

News Data Snippets
Data Snippets video from IABM's Business Intelligence Unit, exclusive to IABM Members and Global Engaged Partners.

Interview with ITV News and Sky News
Interview with Matt Brindley (Head of Output, ITV News) & Ben Wickham (Head of Studio Output, Sky News)

Case Study with Vimond and TV2
Case Study with Arild Rugsveen (Project Manager, TV2) & Kenneth Cuomo (Product Manager, Vimond) around the News App that they developed.

Case Study with Wildmoka and Asharq News
Jakob Hummes (VP Worldwide Channel Sales, Wildmoka) & Steven Cheak (Director of Brand, Creative & Digital, Asharq News) discuss their vertical streaming solution.
Sensorial
While the drive to ever-higher resolution video may have taken a back seat to ‘Covid quality’ in recent times, other aspects of imaging and immersive have come to the fore – and we have all been reminded of the importance of high quality audio. In this session, we will look at all the latest developments in imaging and immersive technology - both video and audio.

Sensorial Data Snippets
Data Snippets video from IABM's Business Intelligence Unit, exclusive to IABM Members and Global Engaged Partners.

Panel Discussion
Panel with Steve Sandford (Product Manager, Clear-Com), Greg Abell (Pre Sales Engineer, Tyrell) & Simon Roe (Managing Director, Zest4.tv)

Lawo and ArtEZ case study
In this Case Study, discover how ArtEZ Conservatory in the Netherlands leveraged Lawo’s V__remote4 for graduation performances in a socially distanced world.

Panel Discussion
Panel Discussion with Alex Lepges (Technical Director, Audio Technica) & Eric Horstmann (Regional Business Development Manager, Genelec) around the Audio Ecosystem.
Sports Production
Sports took a major hit at the beginning of the pandemic, but media companies responded quickly – monetizing archives, moving to remote production models when events began to return and pushing data, graphics and audio to the next level to increase audience engagement. This is the sector that has seen perhaps the most innovation over the last year and in this session, experts will examine how sports production continues to be disrupted and the technologies and techniques that are powering it today.

Sports Data Snippets
Data Snippets video from IABM's Business Intelligence Unit, exclusive to IABM Members and Global Engaged Partners.

Sports Content Chains: The Operational View
In this fireside chat, we talk to Sky Sports about their major sports technology priorities as well as the operational effects of the pandemic on sports production.

Sports Content Chains: The Downstream View
In this fireside chat, we talk to Eurosport about the move to remote production workflows, the impact of direct-to-consumer on sports technology sourcing and the implications of these trends for media technology providers.

Sports Content Chains: The Arena
In this session, we delve into a recent case study focused on safely enabling the production of the 2020 FIA World Rally Championship (WRC) with Levira.
Consumer viewing
For this wide-ranging session, we have convened a panel of media company leaders to look at how consumer viewing habits have changed due to the pandemic and how media companies can best design consumer experiences to enable viewers to make sense of the plethora of choices now available to them – and then how to keep them engaged.

Consume Data Snippets
Data Snippets video from IABM's Business Intelligence Unit, exclusive to IABM Members and Global Engaged Partners.

Panel Discussion
Panel with Microsoft, Oracle & Red Bee Media on how consumer viewing habits have changed due to the pandemic.

Case Study
Case Study with Rose Adkins Hulse (CEO, Screenhits TV) & Jonathan Williams (Chief Operating Officer, Sceenic).

Remote sports production in focus: adapting to the new world
EVS, IMG & Blackbird discuss how remote sports production has adapted to a new world and a new way of working.
Ask The Expert
Large, topic based Round Table discussions from HPA and SVG, hosted by Stan Moote (CTO, IABM)

Ask the Expert with HPA

With this joint IABM/HPA session, the experts covered a wide range of topics including Movie Labs covering new scripted content, next generation architectures and workflows, immersive sound, Opera in VR, what’s changing in business models, acceptable quality and reliability, along with thoughts on security.

Ask the Expert with SVG

Lately there has been a lot of questions, and concerns about synchronizing feeds, particularly for sporting events, whether remote or in a fixed venues. Subject matter experts and end-users who understand signal flows within the sports environment come together to expose the facts about using Precision Time Protocol (PTP) during live events.
Breakout Sessions
Themed and topic based Round Table discussions from IABM and BaM Live Partners.

Mission : Democratization of Creativity!

In this session GridMarkets CEO & Co-Founder, Mark Ross, speaks with Taylor Newill Director, Global HPC Solutions, Oracle around how GridMarkets platform provides a platform which gives computational animators, and visual effects artists a fast and affordable way to render animations in the cloud.
Co-founded in 2011 by serial entrepreneur Mark Ross, GridMarkets is part of the Oracle for Startups program that supports growing young companies and runs the GridMarkets platform on high-performance servers in Oracle Cloud Infrastructure regions around the world.

Automate your video monitoring from production to distribution


Media companies and broadcasters are experiencing decreased visibility & control in their supply chain. Increased focus on global distribution, proliferation of direct to consumer OTT services & viewer experiences and content that gets delivered over many different on-prem and cloud-based platforms, go along with a whole new set of challenges to ensure the best quality of experience (QoE) for your audience. In this breakout session, Ken and Thomas share how Telestream and Skyline Communications have teamed up and built a solution that allows you to spin up new cloud-based OTT services with just a few clicks and to automate your video monitoring from production to distribution.

Metrics and key indicators of faults and malfunctions in OTT IPTV media content delivery

The task most operators face today is how to keep the subscriber base loyal. Stable high quality of broadcasting is one of the factors that helps address this challenge. To maintain high quality and detect violations in the stream, it is important to track various parameters.
What parameters should operators treat as a matter of priority? How to interpret data gathered by a monitoring system?
Alexey Malikov, Elecard Business Development Director in EMEA, explains how to understand a variety of metrics and parameters of TS and ES that serve for quick fault identification and proactive error fixation.

Entering the golden age of sports-based content production

This session from audience engagement specialists Never.no, looks at the incredible opportunities and tools that broadcasters, rights holders, sporting institutions and content providers have to produce interactive and engaging content to enhance the audience’s viewing experience at home.
With the likelihood of empty, or limited capacity stadiums for this year’s huge sporting events, producers are looking to deliver a stadium-like experience to a wider audience, across more platforms. And with monetisation and increased revenues through advertising and sponsored content a major consideration, content providers are potentially entering a golden age – watch this session to find out how.

In the room with the CEO
IABM CEO Peter White is joined by Mark Senior (CEO at dock10) and Rainer Knebel (Managing Director at Pantaflix Technologies) to discuss their businesses and experiences over the last year.

In the room with the CTO – Real-time live production in the cloud
IABM CTO Stan Moote is joined by Andrew Jordan (CTO, NEP) to discuss the following:
- Can various orchestration services be harmonized?
- Common platform/integration frame?
- AI apps/processes that really work!

In the room with IBC and NAB Show
During this interactive session, IABM Head of Membership Engagement Lisa Collins is joined by Steve Connolly (Director, IBC) and Eric Trabb (SVP Business Development at NAB) to explore what you can expect from the two shows during 2021.
Curated Content
Pre-recorded, in-depth case studies from a number of our members and their customers, all relevant to the theme of BaM Live.

Overcoming challenges and staying on air during the pandemic
Alex Wriglesworth Sound Supervisor at Tall Audio, Will Underwood, Broadcast Technical Manager at Timeline’s Ealing Studios and Anthony Harrison, Sales Manager at Calrec talk to us about how they have overcome challenges and supported their customers during these difficult times.

The changing nature of live sports productions
The changing nature of live sports productions, allowing for high-quality on-the-go sports production with ease of use, mobility “going live from anywhere”, multi-camera, no need for cables. More flexible and less costly than traditional methods (satellite/fibre).
In this customer case study we will hear from IMG and how they are using LiveU’s live video solutions internally and within their internal customers.

Managing your leads and turning them into customers
Finding the right prospects and turning them into customers in the new digital landscape can be challenging! In this informative session we will take a look at where you start, how to connect and how to manage and turn your prospects into customers once you actually find them.

Verizon Media Gateway
In this session, we hear from Avi Cohen (LiveU – COO and co-Founder), Tim Stevens (Verizon – Global Leader, Strategic Innovation, Media & Entertainment) and Dave Pirrocco (Verizon – Distinguished Architect, Advanced Technology Group) about the issues they are seeing when it comes to live events.
We hear how the Media Gateway works and where they see MEC and 5G contributing to live video workflows.

iNDEMAND Uses Minnetonka AudioTools Server to Automate Audio File Workflows for its Comprehensive Media Processing Platform
Hear from Jacob Gragard how the VOD/PPV distributor automates 40,000+ hours of content per year with Minnetonka AudioTools Server.

Why sport organisations are in need of an OTT strategy
As we have seen, the sports industry has been particularly hard hit by Covid with cancelled and postponed matches and a lack of fans in stadiums. For sports organisations, this has made it challenging to engage with fans and has meant a huge hit to revenues so lets hear how these 2 organisations worked together to use digital technology to re-engage with fans and deliver relevant opportunities for sponsors.

Accedo and HKRU Deliver Live Rugby Direct to Fans
Hear how Accedo worked with Hong Kong Rugby Union to launch HKRU TV for the 2020 Men’s and Women’s Premiership season. This OTT service featured both live matches and VOD content and was developed using Accedo’s end-to-end solution offering.

The Evolution of News & Sports Broadcasting in a Post-Pandemic World
2020 was quite a different year for us all – and we all had to adapt in different ways. Appetites for news and sports reporting grew more than ever as people were forced to stay at home – but what challenges were presented to those producing the news – and how were these challenges addressed – and what have we learnt from these experiences?

AP Playbook use cases
Discussion on the use cases of AP Playbook by Associated Press.

Verizon’s Leaders in Sports Research
Darren Lepke (Head of Video Product Management, Verizon Media) discusses the findings from Verizon’s Leaders in Sports research.
Head in the Clouds: Flexible Development and Payment Models
Putting a spotlight on understanding the economics of cloud operating models as well as decoding the increased propensity of media companies to insource technology development, comparing the latter with the outsourcing model. Cloud adoption in the media industry has been accelerated by the COVID-19 pandemic although cloud operating models often remain costly or complex to deploy depending on the specific use case. Complexity and costs also seem to be positively correlated with hybrid and multi-cloud models, the preferred choices for media companies so far. IABM research has also shown that media companies are developing more technology solutions in-house with the help of growing teams of architects. Is this a structural trend or will we see a comeback to outsourcing in the long run? These sessions explore all these economic and operational issues as well as how to effectively act upon them.

INTERVIEW
IABM Head of Knowledge Lorenzo Zanni interviews Margaret Davies, Chief Marketing Officer at Red Bee Media about the value of outsourcing media operations and the seismic shifts in the outsourcing business model driven by the changing media ecosystem.

PANEL DISCUSSION
In this panel discussion, we examine the benefits and challenges of cloud economic models with Nick Fielibert, Chief Technology Officer, Video Network business, Synamedia and Anshul Kapoor, Global Solutions Lead, Google Cloud.

INTERVIEW
IABM Head of Knowledge Lorenzo Zanni interviews John Honeycutt, Non Exec Director at Blackbird about changing media technology sourcing models, including the increased propensity of media companies to insource technology operations as well as the benefits and challenges of cloud operating platforms.
A Tale of Two Sectors: How News & Sports are Navigating the Storm
This topic opens with a tale of two specific sectors that were particularly affected by pandemic in both similar and different ways. Both sectors moved to remote working as evidenced by recent technology deployments highlighted in IABM reports, although demand for news soared while sports shut down. As a result of this, both sectors have adopted new technologies to monetize archives or enable remote and mobile production, for example. The amount of change undergone in the last year is immense, which is why we want to take the temperature of workflows in these two sectors, trying to understand what changes will be temporary and which will be lasting. We will be doing this with some sector experts from both sides in a session which promises to be packed with sector-specific insights.

INTERVIEW
IABM Head of Digital Ben Dales interviews Morwen Williams, Head of UK Operations at BBC News about the challenges they faced with moving to remote working, new technologies they have used and what their purchasing priorities are for 2021.

Presentation
David Shield, SVP Global Director Engineering & Tech at IMG presents how they adapted to remote working, new challenges faced and how they have adopted new technologies.

Case Study
BLAST, the global esports media network delivering world class entertainment experiences, has selected EVS’ market-leading VIA-based technology as the backbone of its new esports production flypack.
Discussing Serendipity: Enabling Creative Collaboration Remotely
This panel discussion examines a topic close to everyone’s heart: creativity. According to many, serendipity and social interactions are the engine of creativity. Steve Jobs said about this: “You run into someone, you ask what they’re doing, you say ‘wow,’ and soon you’re cooking up all sorts of ideas – If a building doesn’t encourage [collaboration], you’ll lose a lot of innovation and the magic that’s sparked by serendipity.” The pandemic-induced remote working may have endangered serendipitous innovation by significantly reducing face-to-face interactions between creative professionals. Will remote collaboration prove to be a driver or a constraint for innovation? How can technology tools help creatives alleviate the absence of in-person interactions? What does the future look like?

- Bea Alonso (CHAIR), Director Of Product Marketing, Dalet
- Laura Conway, Founder, Creative Blood
- John Dollin, Senior Product and Engineering Manager, Arsenal FC
- David Lee, Founder, Executive Chairman, Principal Owner, Iyuno Media Group
- Richard Wormwell, Head of Production Innovation, Dock-10
At their Convenience: Crafting Digital Experiences
This panel puts a spotlight on understanding consumers, something that has become increasingly important for creators of content and experiences in recent years. Consumer demand for entertainment services has radically increased during lockdowns, but what are consumers looking for? Have remote working challenges led to a degradation of quality standards at media companies? Does quality consist of providing great images, a seamless experience or relevant content? In this session, we interview some experts on the topic to decode viewing habits during lockdown and understand whether some of the new trends emerging in this period may have led to long-standing changes to what consumers are looking for from creators of content and experiences.

- George Bevir (CHAIR), Editor, IBC365
- Laith Wallace, Product Design Manager, Dplay
- Annika Bidner, Product Owner, SVT Play
- Tanja Skjoldborg Lindboe, Head of NRK TV product development, NRK
Fireside Chat - Cloud, Cold & Close: Unifying Storage Silos for Creative Workflows
With the mass exodus from office and studio space in 2020, working remotely became the new normal for many organizations. By increasing their storage footprint in the public cloud, many organizations ended up with a new type of storage silo—with content stored in the cloud, on cold storage (such as tape) and close (on-prem in SAN, NAS, etc.). To be successful in 2021 and beyond, those same organizations will need to address unifying disparate storage mediums/locations, particularly in the case of creative workflows. They must also consider the most secure and cost-effective way to store and manage digital assets throughout their lifecycle. Ben Canter, Caringo VP of Global Sales, and Liz Davis, VP Media Workflow Group at Diversified, address this dilemma and explain how to intelligently manage data in disparate locations and eliminate storage silos with cost-effective, secure object storage.

- Ben Carter, VP of Global Sales, Caringo
- Liz Davis, VP Media Workflow Group, Diversified
A Tale of Two Sectors: Designing Holistic Media Supply Chains
The topic opens with a tale of two specific sectors that have historically been at odds with each other but are gradually moving towards symbiosis: linear and digital supply chains. Media companies have repeatedly told IABM that building holistic supply chains that can agnostically serve the purposes of both linear and digital delivery can be a daunting task but is an utmost priority to level the playing field with new media players. In this session, we explore the real experiences of media companies’ supply chain experts in building holistic supply chains. Packed with practical and technical insights, this session is a must for architects that aim to understand the rationale behind holistic technology sourcing.

Keynote
Ben Vandenberghe, CEO at Skyline Communications, talks about his views on the most important issues faced by content and technology companies when designing media supply chains.

Presentation
Tom Griffiths, Director of Technology at ITV, walks us through ITV’s journey into designing holistic supply chains that can flexibly adapt to the fast-changing media landscape.

Presentation
Hear how Sony NMS have built Ven.ue as a true SaaS designed to solve pain points for short and long term goals.

Case Study
In this Case Study, we hear from Ateme and TVUP about their successful POC, live TV encoding workflows, video encoding quality and performance to reduce TCO and their experience in public cloud and hybrid deployments.
A Tale of Two Sectors: SVOD and AVOD Economics
This topic includes a tale of two specific sectors that were affected by pandemic in both similar and different ways: SVOD and AVOD economics. While streaming in general surged on the back of increased consumer demand, advertising expenditure was hit by the pandemic, impairing the increasing interest in AVOD business models, and consolidating the success of subscription-based economics. However, SVOD remains an expensive proposition given the level of content diversity demanded by consumers as well as the competition in the market. Everyone is looking for some sort of differentiation, which makes AVOD and hybrid models still appealing to media executives. What is the state of the nation now and how are things going to pan out in the future?

Keynote
In this scene setting mini keynote preceding our “As a Service” sessions, Aditi Pandey, Head of Vendor Management and Partnerships at NRK discusses as-a-service and streaming business models that are fundamental to the drive for efficiency and agility.

Panel
We will talk to a panel of executives experienced in monetization models to understand this in a session packed with money-related insights.
- Carlos Octavio (CHAIR), Head of Architecture & Analytics, TV Globo
- Tarun Katial, CEO, ZEE5
- Henry Embleton, Head of Ad Products & Revenue, Cruchyroll
- Dina Weisberger, Head of TV Partner Strategy & Development, Google
Discussing Transformation: As-a-Service Economics
This session features a panel examining suppliers’ transition to as-a-service models. The expedited move to remote working caused by the pandemic has forced technology suppliers in the media industry to accelerate their transition from large and infrequent monetary inflows to smaller and more continuous cash streams. At the same time, the pandemic has also forced suppliers to prop up virtual and continuous engagement with their customers due to the absence of trade shows. What are the major implications of this for technology providers in the media industry? How do you plan, develop and price the new as-a-service offerings? How do you forecast revenue streams in a time of unprecedented change? We will try to answer these questions with a panel of leaders at major technology suppliers in our industry who will explore the challenges and benefits of as-a-service models, and how to make it work.

- Peter White (Chair), CEO, IABM
- Jeff Rosica, CEO, Avid
- Serge Van Herck, CEO, EVS
- Tim Shoulders, President, Grass Valley
Discussing Risk: Designing Resilient Media Supply Chains
This section features a panel of supply chain experts examining the state of business, operational and technical risk at media companies. With the pandemic accelerating established technology transitions such as the move to virtualized infrastructures, have media companies effectively managed the security risks that this transition implies. And what about the increasing use of data to drive media operations, will that pose new challenges that media professionals have not been accustomed to deal with? This session is laser focused on every type of risk encountered by media companies in today’s volatile media world. It is an ideal session for media technology professionals wanting to grow their awareness of new types of risks that could radically affect their work as well as how to manage them effectively.

Interview
In the fireside chat, Carl discusses Telstra’s 2015 acquisition of Globecast Australia, the risk of designing a Broadcast operations Centre into a tier-4 data centre whilst moving a 24/7 Master Control Room, ensuring services weren’t disrupted, and security implications of joining a global telecommunications company.

Interview
GMA Network produces a wide variety of programming. Regie Bautista will join us to discuss the their supply chain plan and associated risks. We will also hear how GMA has developed some new ideas on go-forward bases due to the pandemic.

Panel
This session features a panel of supply chain experts from Bein Media, Dish, Skyline & Vidispine examining the state of business, operational and technical risk at media companies.
Technical Localization: Designing Global Media Supply Chains
This section will put a spotlight on designing technology operations and infrastructures that can scale globally as well as account for the specificities of different geographies. The media industry has significantly consolidated in recent years, both through M&A activity and collaborative initiatives, leading to the establishment of global media platforms. This session is laser focused on the technical implications of these larger platforms, looking at the challenges of distributing resources across different geographies that seldom have the same technology fundamentals. We will explore a practical case study from media company and a technology supplier that have worked on solving the issues created by globalization as well as other insights on this interesting topic. This session is a must for media technology professionals wanting to discover the technical implications of globalization for the media industry.

Interview
Caroline Ewerton, Head of Operational Delivery, DAZN outlines their Virtual Production case study; what they set out to deliver, what they have achieved so far and their next focus.

Case Study
In this session, hear how Discovery needed to deliver three linear channels to four affiliates in the APAC region, including geographically remote areas such as Sri Lanka and the Maldives. Cerberus was able to pick up the feeds and deliver the content into the network before delivering it to the most geographically convenient cloud region.
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